For the pressrooms that have made the move to environmental practices, do you list this in your marketing material?
The only bit of eco marketing we do is the tiny SGP logo on our product....
I suggested that we could either print a DL flyer that should be despatched with every job or handed out to prospective clients . A flyer that lists our environmental practices.
OR
Have a digital version of the flyer that is submitted along with every online quote, this way perhaps a prospective client may choose us over a competitor.
This has fallen on deaf ears, and so to this date the only people that know we are doing the following is us:
Recycling paper / plastics / minimizing land fill
Printing with vegetable based inks
Printing alcohol free / reduced
Reducing / Eliminating high VOC products
Sending waste product / liquid to licensed contractors
It seems daft to me that you would go to the effort of achieving such practices & not market them.
The answer thrown back at me was "most clients wouldn't even know what we we're talking about" - Well we are in the industry of marketing are we not? On the back of the flyer list the benefits of XXX vs XXX
I guess I'm just the stupid printer, what would I know......
The only bit of eco marketing we do is the tiny SGP logo on our product....
I suggested that we could either print a DL flyer that should be despatched with every job or handed out to prospective clients . A flyer that lists our environmental practices.
OR
Have a digital version of the flyer that is submitted along with every online quote, this way perhaps a prospective client may choose us over a competitor.
This has fallen on deaf ears, and so to this date the only people that know we are doing the following is us:
Recycling paper / plastics / minimizing land fill
Printing with vegetable based inks
Printing alcohol free / reduced
Reducing / Eliminating high VOC products
Sending waste product / liquid to licensed contractors
It seems daft to me that you would go to the effort of achieving such practices & not market them.
The answer thrown back at me was "most clients wouldn't even know what we we're talking about" - Well we are in the industry of marketing are we not? On the back of the flyer list the benefits of XXX vs XXX
I guess I'm just the stupid printer, what would I know......