Type in photoshop is almost always problematic.
The problem is that Photoshop is a RASTER format. Text gets rasterized once it's taken out of native Photoshop. As noted in the previous reply, you can maintain vectors by saving as a Photoshop PDF, but I suspect that it was an eps, tiff, or other format that was brought into Quark. The saving as a tiff or eps rasterizes the Photoshop image at the resolution designated for the image (300ppi). Even bringing native psd files into Quark does not maintain rasters (I believe), although InDesign may.
That means that the text will be 300dpi when it's plated whereas if it were vectored text (Illustrator, InDesign, Quark, PDF, etc.) it would be rasterized at 2400+ dpi when it's plated. Images (which is a definition of a photoshop file) are usually screened, so 300 ppi/dpi is optimal, but text should not have a screen value so vectored is always better.
My recommendation is that images not have text and that the text be added in the Quark file. If that's impractical, then the image (photoshop) should be placed into Illustrator and text added there.
I worked as prepress manager for a period at a printer whose niche market was photographers and we had to deal with the problem that they ONLY had photoshop and only knew how to use photoshop. In those days there was no way of maintaining vectors in PS so it was always a hassle of dealing with the questions of "why does my type look so sh***y!"
Last edited by John Clifford; 07-06-2009 at 01:17 PM.
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