I faced a similar challenge, and I believe it is in part to the name "lean manufacturing". The immediate perception is that we are cutting out all of their overs to set up the machine, and we wanted it done faster. Once we spent more time educating the crews that it is really a "continuous improvement" effort, and once they got past the 5S, they then started with more buy in. After all, what operator would be opposed to always having their tools right where they should be, and having a clean and tidy work center.
I would encourage you to be diligent, and don't be discouraged by the "background noise" of the nay sayers. They will probably come around eventually once they see the benefits, and honestly, if they don't, I am not sure you want them on the team.
Good Luck
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