The PANTONE Goe System

[Anthony]

I am surprised that no one has been talking about [Pantone's Goe matching system|http://www.pantone.com/pages/pantone...g=20494&ca=10]. Has anyone started talks at their company on how they will handle the new 2058 colors that pantone will be releasing on October 1st? I know this was the announcement was made September 5th, but I just found out today after receiving an email from Pantone.

This post is just to see what other people's opinions are on the new system and how they feel it will effect their workflow in the next year.

[meddington]

Most proofing systems will likely have a data base upgrade for this in the short term (if not already). I personally think the Pantone Goe system will take a good long while to catch on with our clients, so until them, we'll take it one color at a time.

There was some brief discussion here in the sheetfed section
http://printplanet.com/discuss/threa...D=283&tstart=0

[gianotten]

Yes, in the sheetfed/web offset section I gave my observations on Pantone 2.0. I made a mistake (typo) in the subject line so it reads Patone instead of Pantone. Sorry.
I hope that the moderator will correct that typo!

[Cory Smith]

Fixed the typo...in the future, if you ever need me to fix anything, you can just report the post (click on the yellow caution symbol) and I will take care of it.
thanks

[print goddess1]

Since we have no knowledge, on the design production side, of what this is going to mean, we can't do anything in advance. Presumably, Adobe and Quark will have to provide updates, which we will have to purchase.

We are also waiting to hear if the commercial printers will need other information from us, or will simply convert our current brand colors to the new numbers.

A number of us are getting very nostalgic already for the PMS 287 Blue which never dries or PMS 348 The Color of Money Green.

The new numbers can't possibly have the same mystique, can they?


One can't help but wonder if this is because 4-color is kicking PMS inks out of the playing field and that no one has bought a new PMS book in years.

[Anthony]

As I understand this is not a replacement to the old system just an addition.

So there will be no need to "convert our current brand colors to the new numbers". You will also still have your 287 and 348. Now you will just have 2058 *MORE* colors to play with.

My company does not print using Pantone colors, we use large format inkjets and lambda machines, as we do large trade show graphics. I currently match the colors from the pantone library to our printers so that our customers get consistant results, now I just have 2058 more colors to match to each printer. YAY!:_|

[lmahal]

That is incorrect. The old numbers are not in Goe.
Here is an article by Gene Gable that goes a great job of reviewing the goe system.

http://www.creativepro.com/story/feature/25871.html

Especially interesting is his last couple of paragraphs.

The Bottom Line
In the end, it's only a color-matching system, not a religion, though I have heard designers refer to their Pantone books in reverential tones. As technology continues to change, so will the need for choosing colors. Pantone doesn't own the colors, just the names. A 45-4-7 rose, by any other name, is still red.

As far as the value of the new Goe system, $499 may seem like a lot to pay for a couple of binders full of color swatches. But that's a moderate price for a professional piece of software these days, and I think most designers will tell you they use their Pantone books as much as they do most software. And what piece of software do you know of that is upgraded only every 45 years?

I know many of you will be sorry to discover the Pantone numbers you know by heart will soon mark your age, not your knowledge. You may also be less than pleased that now you can specify almost twice as many colors that won't reproduce accurately in CMYK or in most proofing systems.

But then there's that attractive plastic cube, all those beautiful colors, and something called a Palette Playground. Who can resist that? And wisely, Pantone left completely intact the most important feature of any color-matching system: "Blame it on the printer."

Ain't it the truth...
Lonn-

[Anthony]

_{color:#0000ff}Lonn Mahal{color} :_+_"That is incorrect. The old numbers are not in Goe."_+


I never said they were in Goe, I said they weren't being replaced. They are still keeping the old system alive.

"Pantone claims that the GOE system does NOT replace the existing PMS
system. So both will exist. Obviously, Pantone wants people to use the
GOE system...but the PMS system isn't going away." - [Mordy Golding (Real World Illustrator)|http://rwillustrator.blogspot.com/2007/09/go-goe-pantone.html|Mordy Golding's article on Goe]

Andy

[lmahal]

I see what you meant now. I misinterpreted what you meant. Sorry.
I think PMS will have a long life in packaging, but for commercial, I think it's going to get a bit messy.
I have been fielding customer inquiries already as to when we will be ready to support it, and it's not released yet!

Lonn-

[pmhapp]

Interestingly, at Graph Expo it was announced that Adobe has not yet agreed to support Goe.