Saphira Experiences - Happy Bundles?

[D Ink Man]

This Saphira, how is the Print Planet doing with this concept. Please offer up your positive and/or negative experiences with this concept. One stop shopping from a corp that manufactures none of it. Isn't this industry still an art, that requires the genuine expertises of the individual product technicians and manufacturers? It's funny, but when these practices were being done because each consumable product was the best working, the whole Print Planet was much happier, profitable and functioning to its fullest extent that kept the synergies going. Now it has turned into 'Bundled 'Deals' and greed, the old mighty dollar has replaced the expertises. Is this telling our remaining Print Planet something, or is it just shrugged off as coincidence? Your replies are invited and encouraged tremendously. THINK carefully however before doing so. Thank you very much in advance. D

[D Ink Man]

Late Breaking News: Heidelberg has just sold 10,000 refrigerators to 5,000 Eskimos. They actually convinced them that they needed one in both rooms of the igloo. Still more remarkable, Heidelberg didn't even manufacture the units. But they did throw in a fully stocked freezer of whale blubber for the buyers. Sadly, no warranty if the refrigerators break down and the whale blubber spoils. How about that!

[Cold]

D Ink Man,

This thread smells of troll bait. Your ticked about something. What happened?


Cold

[chevalier]

It's branding plain and simple and it is marketing genius. It's business for a profit and people have eaten it up on the consumer side for decades. Businesses and therefore business people are susceptible to the same marketing and perceptions.

The best way I've heard this explained was in business school. The professor asked, "What laundry detergent did your mother use?" Before anyone could answer he finished "... and what detergent do you use?" A quick poll was taken and something like 90% of the class used the same product. Nobody could explain why Tide, Calgon or All was better they just "knew" (perceived) it was better. The same logic applies to just about any house-hold consumable toothpaste, deodorant, dishwashing fluid, coke vs. pepsi. Any marketing professional will tell you these attachments via perception are extremely hard to break.

Heidelberg has a strong brand perception from their equipment and they cleverly realized they could potentially increase profits by branching that perception into consumable products to supplement their core products. They chose a portfolio of products they determined to meet quality and variance standards compatible with their core brand then branded them Saphira.

The game is called capitalism and the rules are compete or subside.

[gordo]

[SNIP]Heidelberg has a strong brand perception from their equipment and they cleverly realized they could potentially increase profits by branching that perception into consumable products to supplement their core products. They chose a portfolio of products they determined to meet quality and variance standards compatible with their core brand then branded them Saphira.

But doesn't Heidelberg also add value? If they supply the whole solution then if there's a problem there is only one supplier for the printer to look to for a solution. No pass the blame games.

best, gordon p

[chevalier]

I'd state that value is subject to perception. I'm not implying one way or the other that Heidelberg is adding or subtracting value. That would be up to the customer to decide whether the Saphira premium is congruent to the increase in value added. One would be safe to assume that if one chose to buy Saphira branded products for a premium they would expect and demand added value.

Another analogy to this scenario is with Apple. Apple sells computers and when you buy the computer from their online store you can buy various upgrades. Apple charges a premium for their quality and variance control they demand from their vendors (they don't make RAM or Hardrives). Yes, you can buy cheaper RAM or a cheaper hard-drive from another vendor (maybe even the same vendor apple is buying from) and install it into your Apple computer but that RAM or drive has not been through Apple's extensive quality and variance control. Is the part worth the premium? You, the consumer has to decide. This is the beauty of capitalism: CHOICE, CHOICE, CHOICE.

[D Ink Man]

You have made quite some apple and orange comparisons when you compare lithographic consumables to toothpaste, detergent, computers, etc. What you are stating for detergents is what is right for the Print Planet, same concept. It's Ok to be able to have a choice in either Tide, All, Calgon all similar products. And by the way all those companies you mentioned MANUFACTURED and had CONTROL over their wares. The lithographic process, you may or may nok know, is a very complex interaction between chemicals that are used to meet an end use product, PRINT. It takes the highly skilled work of individual consumable MANUFACTURED products people to make the process work. These same individuals SPECIALIZE in the products they MAKE. This is how these expertises PROVIDE VALUE for the PRINTER. Using your analogy; would you buy dental floss, toilet paper, eye drops, gasoline, meat, fertilizer, vegetables as example from the same CAPITALIST who did not manufacture these diversely different products and only peddled them? I don't think so. Litho's different my friend. Everything works together because of the individual expertises. Not one peddler can provide ALL the staples for optimum performance and results in this arena. Hope you better understand the point now. One other comment when you buy into the BUNDLE, you have no 'CHOICE, CHOICE, CHOICE'. Key point. D

[inkinveins]

D Ink man,

You reference the fact that " everyhthng works together due to individual expertise ", How can you assume that Sapphira ( Heidelberg ) has not employed ( contracted ) people with these individual expertise. You are wrong, Litho is not different, it is a manufacturing process just like any other. If I was'nt a printer, I would be very intrigued with " The one stop shopping ". The bundled ready to go print shop seems to becoming more popular, just ask Xpedx. I would hate to buy parts for a car from different manufacturers and put it together myself. That sounds more like a hobby than a business. There is nothing wrong with distrubuting products that one does not manufacture, It happens everyday in every industry. It is no longer Graphic arts, It is Graphic Science. The industry has evolved, It is maybe time that you might want to evolve along with it, Or be left behind. There is obviously some personal vendetta against the machine ( Corporate consumables ) and I am not sure what it is, since this is not the first time you have bashed a certain Goliath, and don't worry my response has been thoroughly thought through.

[D Ink Man]

Tell me inkinveins, what is a more complex and a variable driven process than Litho? Brain surgury maybe you could argue!? You say the industry has evolved. The industry HAS EVOLVED, into one that is quite mature, more competitive and certainly less profitable than it was 10 to 20 yers ago. And it is still an ART. When and if we get back to the ART form, and the individual expertises of manufactured supplied consumables, perhaps the profits and value will truly retun to the print owners. As long as it mainly $ driven, than the Print Planet, Litho particularly, will continue to spiral downwards. I thought too my friend, that is the reason and reponses for this post. Sincerely, D.

[chevalier]

Litho is not any different. The mom and pop days in this industry and others are sadly mostly over. I understand and appreciate your nostalgia but you are going to have to get with the times or you are going to keep banging your head against the wall.