What has changed?

[Erik Nikkanen]

Most printers are not marketeers, nor do they buy printing themselves, as a result they view print differently than their customers. This often means that they do not see the opportunities provided by implementing new technologies or systems. So they do not pioneer the new. Instead they wait for market leaders to adopt, or wait until they are forced to adopt, or they simply stay ignorant and try and survive.

best, gordo

Gordon, good points. But the same points can be made for the technology suppliers.

Very few want to make their existing technologies obsolete by the introduction of new ones.

Only a few companies, like Apple, go out of their way to develop new products that make their existing money makers die an early death.

Adopting new technologies early is one path but printers of a reasonable size have always had the opportunity to develop their own internal innovations but did not want to do it. Of course this is due to their own lack of knowledge in their own processes.

Valid knowledge is the key and it should be a goal of any operation to improve their valid knowledge of their process. Valid knowledge being something that is specific enough that one can take action on and obtain predictable results. Relentlessly improve the knowledge base and make invalid knowledge obsolete. Get rid of myths. Don't allow them to poison your thinking.

Valid knowledge will help to reduce the risk of being an early adopter of outside technology or in developing internal innovation. Not a guarantee of success but it gives one a better chance of success.

If one does not want to gain the required level of knowledge, it is probably much safer to wait until others prove the technologies. That is a valid strategy but anyone who is smart will not want to work in that environment if they have a choice.

[gordo]

Yup, Agreed......



best, gordo

[Lukew]

Yup, Agreed......



best, gordo

HAHAHAHAHA, Sums it up perfectly!!!!!
Think of all the new technology that has been squashed or purchased and put in a vault never to see the light of day again simply due to multi national giants and their GRED.

It's great that there are some manufacturers in print pushing the boundaries & developing technology that will help the industry endure.

I liken the manufacturers that continue to wallow around in their old technology the same as the people that thought you couldn't sail further then the horizon because you would go over the edge / You can't put man on the moon because ----

The sooner chemical manufacturers wake up and move forward and offer products that help the print manufacturers bottom line the better.
Embrace change - never fear it.....

[Cold]

I feel more ignorant than usual at the moment. Anyone mind filling me in as to what the subject of this thread is. I think it is a new material, maybe process?

Thank you,


Cold