Quote:
Originally Posted by Lammy
a neat little marketing deal if your the right shop to do it is to take old odd lot stock and offer a "monthly special" on it.
Most shops I've been at have had 2-4 house stocks for every item, coated, uncoated, letterhead, envelope, business card etc. They bought in bulk and knew what it cost. Anything other than that was quoted, and the customer always paid for extra for spoilage.
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Again, sales seems to not like that side of it. We've tried that before, and somehow they never were able to sell any of it. Why you might ask? They didn't want to. The money wasn't there. Why get a job for a "special" when you can order new stock and get more commission? Its a vicious cycle.
I've drafted a proposition to basically create 2 choices for each item. Envelope, business card, letterhead and commodity envelope. This creates a up front price and gives customers an easy and "economic" choice that helps them out in the end as well as us. And of course, custom jobs are quoted and they are paying extra for the whole carton/ream of paper, and not just what was given to them.
Hopefully it works out. Again, this is a battle with sales for me really. Whether they wish to draft it or not is up to them.
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