Product Marketing Specialist - Digital Print at Canon USA in Lake Success, NY

[WhatTheyThink]

Canon U.S.A., Inc. is conducting a search for a Product Marketing Specialist to work in our Digital Production Print Group. In this role, you will develop marketing plans and activities for product lines to establish, enhance or distinguish product placement within the competitive arena. In addition, you will establish product positioning, create marketing collateral, oversee market research, monitor competitive activity and identify customer needs.

Qualifications:
The position requires a Bachelor’s degree coupled with a minimum of four to six years of related experience in a sales and/or marketing supporting industry specific products. Prior product marketing experience (ideally B2B) and exposure to technology is a plus. Candidates with prior experience within the printing industry are strongly preferred. The candidate must possess excellent written and verbal communication skills and a strong working knowledge of MS Office applications. Experience with Photoshop and Illustrator is desired. This position will require travel between 20-25% of the time.





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