With great interests I have been Reading the forum and about the future death of a big or small part of our industry.
Things are changing and have been since a long time, since the personal computer age has started. This note is written during my stay in a very private place.
Many thoughts came to me up during this process.
Important from what i read and clearly see the good news Print is dead! Long live the Digital Print!!!
They way we print today is dying offslowly but certainly.
BUT the even better news is that there is a reborn at the same time, that has been there a while!
Print is reborn the information knowledge, it is there by the masses, from the masses and to the masses. Example visit
Self Publishing - Lulu.com and publish you book!
You then print it, in what you need on the substrate whether it is either paper, or a ipad or …..
Print what you need when need where you need.
Knowledge is here to stay and anybody can access it.
1) Several questions and the answers have to do the value of things.
2) What is the value walking in to a book shop where you know that, 75% of what is published there will be disposed of and you cannot find the title you need or want to read?
3) How many of you have movies or pictures of their great grand parents? Has any one a 8mm movie player? And if so what value will it have to your great grand children?
4) I found pictures of myself on the internet that are 25 years old, had no clue of them and came across the by accident. They have no value to but only to me.
5) OOO companies and their value…..
a. Kodak has any use of the old Creo sale and loss reports or ……. information. Little or none value to them. As well as Technology surpassed itself.
b. Any value in the design of a formula 1 that 20years old? Will there be for the current car driven by Micheal Schumacher in 5 years from you when they should be electrical driven cars?
My 4 year old daughter doesn’t know how to read yet, but knows her way around with her penguin in clubpenguin, and in youtube to see her favorite programs on any iphone. Not to mention she and WII. Current and next generations are chip build in just a fact.
I recommend looking at the gamers industry and see how they have been absorbing technology and get marketing budgets assigned! The figures speak for them self’s.
And pls start seeing the big picture of Print on Demand and use a HP Indigo to do so.
Benny Landa said in 1993 at IPEX “Everything that can become digital will become digital and print is no exception.
There are more and more solutions out there doing it, the iPad and the Apple marketing machine will only accelerate the process.
Long live digital.
Linear Mode
