Xerox Unveils New Corporate Identity

[Cory Smith]

Today Xerox unveiled a transformation of its corporate identity �designed to reflect today�s Xerox, a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large.�

The Xerox logo is now a �lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative �X,� representing Xerox�s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms�.

New Xerox Logo


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Any opinions on the new logo

[aedelman]

It's sort of like when Bell Atlantic changed to Verizon. It takes some getting used to.

[DavidMa]

it's like the new quark logo (actually it's old by now), wonder who they stole... er... borrowed that from?


whatever...
way too much free time at these places

[doubting_thomas]

yawn...

[Fiz]

Xerox can change their logo all they want. Wont change anything else about the company. Been there, done that, not gonna do it again.

[mharis.email]

is there any resons for changing logo? and what,s wrong in the pervious style.


Best Regards

Qureshi

[Hal Kohn]

The new design is great. It caught my eye!
Can I have 20,000 copies of it by 2:00?

[dancingfox]

That was/is a great company to work for.