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  1. #1
    Cory Smith's Avatar
    Cory Smith is offline Administrator
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    Default Xerox Unveils New Corporate Identity

    Today Xerox unveiled a transformation of its corporate identity �designed to reflect today�s Xerox, a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large.�

    The Xerox logo is now a �lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative �X,� representing Xerox�s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms�.

    New Xerox Logo


    -------
    Any opinions on the new logo

  2. #2
    aedelman is offline Junior Member
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    Default Re: Xerox Unveils New Corporate Identity

    It's sort of like when Bell Atlantic changed to Verizon. It takes some getting used to.

  3. #3
    DavidMa is offline Senior Member
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    Default Re: Xerox Unveils New Corporate Identity

    it's like the new quark logo (actually it's old by now), wonder who they stole... er... borrowed that from?


    whatever...
    way too much free time at these places

  4. #4
    doubting_thomas's Avatar
    doubting_thomas is offline Senior Member
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    Default Re: Xerox Unveils New Corporate Identity

    yawn...

  5. #5
    Fiz
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    Default Re: Xerox Unveils New Corporate Identity

    Xerox can change their logo all they want. Wont change anything else about the company. Been there, done that, not gonna do it again.

  6. #6
    mharis.email is offline Junior Member
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    Default Re: Xerox Unveils New Corporate Identity

    is there any resons for changing logo? and what,s wrong in the pervious style.


    Best Regards

    Qureshi

  7. #7
    Hal Kohn is offline Junior Member
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    Default Re: Xerox Unveils New Corporate Identity

    The new design is great. It caught my eye!
    Can I have 20,000 copies of it by 2:00?

  8. #8
    dancingfox is offline Junior Member
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    Default

    That was/is a great company to work for.


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