Kyle Kolbe, Playboy Enterprises, to speak at 2009 IPA Tech Conference

[Molly@ipa.org]

Kyle Kolbe, Senior Manager – Corporate and Graphic Technology, Playboy Enterprises, Inc.

New session just added to the 2009 IPA Technical Conference!

During the roughest economic downturn for generations, we need our creative businesses to do more with less. We are stuck with less staff, time and money and expected to produce more content for our hungry audience. Out of necessity to survive, we must look at new, more efficient strategies to get our content out the door and in paying customers’ hands. Efficiency is scary. Ask your creative groups to analyze how they could streamline their workflow through automation technology and many will assume you’re asking them to define their obsolescence.

Learn winning strategies employed at Playboy to launch successful automated workflows from concept, process discovery, technology requirements, and testing to final implementation and documentation. Discover how to turn creative employees’ job-loss paranoia into great relief from monotonous tasks better suited for automation. Automation can save your business without killing its creative culture. 2009 IPA Technical Conference Program | IPA