At a previous employer we used to have a free lunch seminar monthly for anybody who wanted to come. 90% of the people who came in never ordered a single job from us and I'd guess only 50% ever submitted an RFQ.
They probably only want lower prices. In the end, that is the responsibility of the printer to find ways to reduce costs internally that don't involve the customer.
The print shop where I worked conducted educational seminars for customers that were quite successful. A celebrity speaker would deliver the seminar. The printer charged about $250 to attend - free things don't have the same perceived value - however that $250 fee would be deducted from the attendee's next print job so it was a no cost seminar.
Worked well.
What about the spelling on this Thread "Customer Eduction"
Originally Posted by gordo
The print shop where I worked conducted educational seminars for customers that were quite successful. A celebrity speaker would deliver the seminar. The printer charged about $250 to attend - free things don't have the same perceived value - however that $250 fee would be deducted from the attendee's next print job so it was a no cost seminar.
Worked well.
best, gordo
AFAIK
Eduction = Educational+Deduction
Customer Eduction seems likely to outperform the typical Customer Education modalities.
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Customer Eduction
…why I moved to full time education 
Originally Posted by fiatlux
