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  1. #1
    Cory Smith's Avatar
    Cory Smith is offline Administrator
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    Default Voice of the Customer


  2. #2
    fiatlux's Avatar
    fiatlux is offline Member
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    As Henry Ford said: "If I had asked people what they wanted, they would have said faster horses."

    FL

  3. #3
    Erik Nikkanen is offline Senior Member
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    Quote Originally Posted by fiatlux View Post
    As Henry Ford said: "If I had asked people what they wanted, they would have said faster horses."

    FL
    Perfect.

    Just about all worthwhile innovations are a surprise to most people. Give them something they can't imagine.

  4. #4
    Odyssey is offline Junior Member
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    . . . or as Steve Jobs said “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

    which I always translated as

    "Don't ask the customer what he wants - tell them what they're going to have".


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