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Voice of the Customer
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As Henry Ford said: "If I had asked people what they wanted, they would have said faster horses."
FL
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 Originally Posted by fiatlux
As Henry Ford said: "If I had asked people what they wanted, they would have said faster horses."
FL
Perfect.
Just about all worthwhile innovations are a surprise to most people. Give them something they can't imagine.
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. . . or as Steve Jobs said “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
which I always translated as
"Don't ask the customer what he wants - tell them what they're going to have".
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