In all my years of marketing and naming products, I've learned only a few things about naming:
1) You'll never make more than 2 people happy with the name you choose.
2) If you ask 5 people for opinions, you'll get no less than 6 different answers.
3) 6 months after you launch a product with a new name, all the complaints are irrelevant. If the product is good, and you do a good job demonstrating the value, all of a sudden the name has value too and people will forget about the earlier complaints on the name. (it's how you use it, right?)
4) Very few products have tanked solely due to a bad name. Well... I have some stories there too.
Kevin Cazabon / email@example.com
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