Blog Post: Promoting 1:1 to SMBs

[htollvr]

Richard Romano and I share a blog called "Making Marketing Work" on Expert Business Source. I just posted on the shift in advertising dollars to interactive Internet advertising and the consequences for print marketing. (In other words, if the big whigs are shifting their advertising dollars to trackable, high-response media -- whether print or Internet -- should smaller marketers be doing it, too?) It's a perfect opportunity for 1:1 printers to make comments amplifying the benefits of 1:1 (personalized) printing and get their names in front of a perfect target audience -- small and mid-sized businesses.

URL for the post is http://www.expertbusinesssource.com/...960027496.html.

Consider adding your comments. It's a free marketing opportunity!

Heidi Tolliver-Nigro
Digital & 1:1 Printing Industry Analyst