I checked around a bit and I couldn't find any mention of a Xerox Freeflow web editor. We basically use the Xerox Freeflow backend, and design the site in Dreamweaver, which gives us maximum flexibility when it comes to the design of our Web-to-print sites. The good thing about Freeflow is that it connects directly with our printers (like the iGen3). So the customer picks what they want, uploads their images / database / text, and it goes directly to our printers.
With XMPie alone, I think the output would be a printable document, but you would have to send those to the printer yourself. You could probably work around this by setting XMPie output folder to a printer monitored hot folder.
As for API, Freeflow was designed with maximum connectibility (esp to Xerox printers), so I don't think you'd have trouble finding something suitable.
I think the store engine you want to use will probably be determined by the volume and type of sales you will be doing.
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