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Zoo and 4over prices are ~20% higher than other local printer in Los Angeles area. I was using them when I start out my broker job a year ago but hey they do free delivery!!! hmmm 20% on $2000 order is $400, I'll pick it up then :P
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My understanding of redtag is that we the reseller would be listed or the buying customer would go to redtag and the local listed dealer (reseller) would get the sale. 4over controls the pricing and prints and handles everything. The customer thinks they are ordering from that local dealer (printer). I dont know the exacts as far as who handles the payments but I would assume 4over collects the money and cuts a check to the dealer once a month. 4over markets redtag but says it is to beneift the printer/ reseller/ dealer.
My only concern is 1. we the reseller dont get to control the pricing so no control over margins and 2 what happens over time if and when they do go retail all of these customers are now theirs. I could see once they get a big enough list of retail buyers they then set up 2 shops, 4over for wholesale and redtag or whatever for retail but all under the same parent company.
We see it all over it is hard to truly stay 100% trade only. Just like those that sell retail it is hard for them to keep their prices at a true retail. I see more and more online printers lowering their prices to almost to what many shops sell as wholesale. At the end of the day there still is little to no service. For us we offer service and several products we can turn around same day or next day if needed and now a days many people need it now not 1-2 weeks from now.
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