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  1. htollvr

    Content copywriter for website

    Hi, Stan. I have been writing and developing content for the printing industry for more than 20 years. If I can be of help, please let me know. Heidi
  2. htollvr

    3D Printing

    I'm not doing 3D printing myself, but as an industry analyst, I have written a report titled "State of 3D Printing in the Commercial Printing Industry" that includes as many implementations of 3D printing in this industry as I could find, the business models and the products produced. Here are...
  3. htollvr

    Greening Print Marketing

    When people ask me what the hot topics are in printing these days (i.e., editors looking for help in creating editorial calendars, PR firms looking for pain points), it's always green printing. Ironically, though, when I do any kind of Internet search on green printing, the overwhelming majority...
  4. htollvr

    Protecting Privacy in 1:1 Printing

    To what extent are printers showing sensitivity to respondents' privacy concerns (if any)? When I do any kind of online search for privacy issues in direct marketing, it's always "opt out of direct mail" or issues related to financial privacy. Certainly, VDP/personalized printing raises privacy...
  5. htollvr

    What Are We Calling PURLs?

    I know that one of the vendors has claimed the right to use the acronym "PURL" for these applications, so how is this being handled by everyone else? "Customized websites" is an inaccurate term. "Personalized websites" is more accurate but still somewhat misleading. What are the workarounds that...
  6. htollvr

    Post Customer Loyalty Applications

    Want to promote your customer loyalty applications? My last Expert Business Source column was on customer loyalty. Anyone producing successful 1:1 printing applications for customer loyalty may want to post a comment to the blog post. Note the application, the target audience, and results...
  7. htollvr

    Blog Post: Promoting 1:1 to SMBs

    Richard Romano and I share a blog called "Making Marketing Work" on Expert Business Source. I just posted on the shift in advertising dollars to interactive Internet advertising and the consequences for print marketing. (In other words, if the big whigs are shifting their advertising dollars to...
  8. htollvr

    Hybrid Printing Vs. Full Four-Color VDP

    Anyone out there willing to give me some side-by-side comparisons to evaluate the cost-effectiveness of full 4/c VDP vs. "hybrid" printing (four-color offset shells imprinted with black-and-white personalized text)? At what point does hybrid printing become more cost-effective than 4/c if you...
  9. htollvr

    Life After the Industry Measure/TrendWatch GA

    Re: Life After the Industry Measure/TrendWatch GA My permanent site is now live -- Digital Printing Reports (http://www.digitalprintingreports.com). All three reports in the Marketer's Primer Series (digital printing, 1:1 printing, Web-to-print) are now available and have been refined and...
  10. htollvr

    Life After the Industry Measure/TrendWatch GA

    Many of you know me from the Industry Measure, and my articles are often fodder for threads in these forums. As many of you may have heard, the Industry Measure closed at the end of last month, but Richard Romano and I will continue producing reports and generally irritate the industry. We'll...
  11. htollvr

    Web-to-Print Applications: Profitable, Not Popular?

    Re: Web-to-Print Applications: Profitable, Not Popular? Dustin -- how long ago were you working for this nameless quick print franchise? Was your experience with the software being unpredictable, awkward, and hard to use a recent one? Or several years ago? I'm wondering if the software vendor...
  12. htollvr

    URGENT - NEED BOOKS PRINTED IN 24 HOURS IN WINTER GARDEN, FL AREA

    Hi, everyone. I have a need to have 125 perfect-bound books, full-color glossy cover, printed and ready to go Friday morning. Is there anyone in the Winter Garden, FL area that can turn this job around this quickly? Files are prepared and ready for output. A printer client of mine prepared the...
  13. htollvr

    Web-to-Print Applications: Profitable, Not Popular?

    Re: Web-to-Print Applications: Profitable, Not Popular? Thanks, Peter. I'm an industry analyst. What you're saying matches the feedback from a PrintPlanet discussion earlier in the year talking about the hidden cost of installing W2P systems. One of the themes of that discussion was that, in...
  14. htollvr

    Salary Poll--just curious?

    Re: Poll--just curious? Re: Poll--just curious? Why don't you contact PrintLInk (www.printlink.com)? It's a career agency specializing in the graphic arts. Arnie Kahn runs it -- nice guy. It's a place to start, and certainly, they could give you an idea of what an appropriate salary range...
  15. htollvr

    Web-to-Print Applications: Profitable, Not Popular?

    Hi, everyone. This question is for those of you who are W2P users/deployers. We read a lot of case studies about the "hot" W2P applications, which are really the applications that software and digital press vendors are pushing, that industry analysts have a personal interest in, and so on. But...
  16. htollvr

    Kodak NexPress vs. Xerox iGen3

    Re: Kodak NexPress vs. Xerox iGen3 Interesting that you didn't include Xeikon in the list. Xeikon is much faster than the slower HP machines (160 ppm vs. 34 - 68 ppm). And between $400,000 - $800,000, they certainly aren't inexpensive to purchase. Any reason you didn't include Xeikon in that...
  17. htollvr

    Kodak NexPress vs. Xerox iGen3

    I often hear people talk about the Kodak NexPress and the Xerox iGen3 as being in a class by themselves. Sometimes grouped with HPs and Xeikons, but when I hear chatter, more often, I hear them being discussed as a pair. Or maybe I'm imagining it. Or is there something about these two presses...
  18. htollvr

    What Is VistaPrint Doing With Its Digital Presses?

    Re: What Is VistaPrint Doing With Its Digital Presses? That is an interesting idea. But aren't they ganging runs at those three locations already? So isn't the price of short-run print already about as low as it can be? If they are already producing cheap printing in those locations, how would...
  19. htollvr

    What Is VistaPrint Doing With Its Digital Presses?

    Last year, VistaPrint bought 21 HP presses. What is it doing with them? HP disseminates a "case study" in which it talks about how great the presses are, but it never says exactly how it uses them. I asked the PR folk, and they say that VP is using them for the same applications it already...
  20. htollvr

    VistaPrint: Anybody Making a Run for Them?

    Re: VistaPrint: Anybody Making a Run for Them? Thank you. Yes, if you do an Internet search, all of the competitors pop up. That's why I was asking for insider insights. All competitors look equal on a website and a Google search. I'm also looking for input on differentiation in this...

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