Standard Finishing
4Over

Announcement

Collapse
No announcement yet.

SGIA and NAPCO Media Engineer an Inclusive Trade Event for an Evolving Market

Collapse
CanonKonica Minolta
X
Collapse

  • SGIA and NAPCO Media Engineer an Inclusive Trade Event for an Evolving Market

    Sean O’Leary

    united.jpg



    In October 2019, the Specialty Graphics & Imaging Association (SGIA) and NAPCO Media will launch Printing United, a trade show and conference envisioned to reflect the dynamics of a convergent printing industry. The move is the most recent development in a process, first announced in February, that began with a split between Printing Industries of America (PIA) and the Association for Suppliers of Printing, Publishing and Converting Technologies (NPES). These entities were previously joint operators of the Print and Graph Expo shows.
    Having bought out their partners, NPES, now rebranded as Association for Print Technologies (APTech℠) will operate the PRINT ’18 event, scheduled in September at Chicago’s McCormick Place.
    If that sounds a little confusing, let’s back up and get some help from Ford Bowers, president and CEO of SGIA.

    This April, Bowers sorted out the details for the assembled members of the BindRite Dealers Association, a national organization of regional dealers for binding, document handling and converting equipment. Speaking at the organization’s annual meeting in Bonita Springs, FL, Bowers emphasized the concept embedded in the name of the new event: an overarching strategy to unify the widest array of printing and visual display technologies under one roof. According to Bowers that will include (but not necessarily be limited to) screen printers, commercial printers, garment printers, label printers, packaging printers, signage/graphics companies and wide-format shops.

    “More than 80% of the printers we asked said they preferred a consolidated event,” said Bowers.

    Printers of all descriptions have been carried into the future by successive waves of consolidation and emergent technologies, and yet new opportunities have presented themselves just as quickly as the flat footed have gone by the wayside. At the same time, there has been a growing trend for “printers” of all types to expand their businesses into niches that they may not have considered a decade ago. In fact, Bowers cited statistics that indicated 95% of printers believe there are opportunities to expand into other vertical markets. The common denominator is digital technology, the deployment of which is will continue to erode craftsmanship as the arbiter of success.

    Over the years, the “screen printing show” has done a good job of riding that wave, adding photo labs , sign shops and commercial printers to the already diverse pantheon that comprise its historical base. Back in the ‘90’s, as wide-format digital imaging began to threaten screen printing, one would not necessarily have picked the SPIA to end up as the leader among the many trade organizations embracing digital. In the mid-nineties, the pundits predicted there would be no more screen printers by the year 2000. Instead, the smart screen printers began incorporating digital technologies into their existing business, and the pundits disappeared.

    As one of the first print related industries affected by digital, SPIA saw the wisdom of morphing into the Screenprinting and Graphics Imaging Association (SGIA) and then the Specialty Graphic and Imaging Association (SGIA). Fast forward to now, and the annual Expo is not only booming, but is also a little bit crazy in terms of the range of exhibitors one might encounter; if SGIA is successful in bringing in commercial, label and packaging suppliers and printers, we would expect that trend to continue.

    The publications of NAPCO, which previously provided onsite editorial coverage for Print/Graph Expo, will now be onsite at Printing United. As publishers of Printing Impressions, Package Printing, InPlant Printing and Book Business, the media company is embedded in a number of the core markets that participate in Printing United.

    Clearly specific segments of the print universe will continue consolidation and technology driven-change, but at the same time there has never been a more exciting time to be in the printing business, whatever the particular definition your reality encompasses.

    As Bowers pointed out, the expanded embrace of all things print is a reflection of a process that has been underway for a couple of decades. In a global market that is shrinking in some ways yet expanding in others, we will leave it to you to consider how many North American trade shows can remain viable in the near -to -mid term.

    The first Printing United show debuts October 23-25, 2019 in Dallas. PRINT ‘19 will be in Chicago October 13-15. But it is certainly not too soon to consider your plans for next year; the future is coming fast.
      Posting comments is disabled.

    Categories

    Collapse

    Latest Articles

    Collapse

    • Is Your Business Synced?
      noelward
      By Noel Ward, Editor@Large

      Many printers I talk with say they worry that some jobs may be handled without the attention to detail they claim is part of their company culture. Ensuring that such care is taken is not always an easy task, especially once a job leaves prepress and lands in production. Sooner or later, almost every print business owner I talk with shares tales of how colors have been wrong, how press operator time per job is more than expected while press uptime and reliability...
      10-19-2018, 02:27 PM
    • Canon USA’s Gamut Destinations Exhibit Is A Mini Vacation With A Message
      MyWildIrishProse
      by Sean O'Leary

      I have been to more trade shows than I can (or want to) count at this point, so I think it’s accurate to say it takes something special to get my attention. At Print 18, there was no shortage of exhibitors willing to deploy loads of money and creative resources in an effort to somehow translate their corporate mission via the unwieldy medium known as the trade show booth (an esoteric and challenging art form indeed). But as has always been the case, funds expended...
      10-15-2018, 06:00 PM
    • Feeling the Buzz at Labelexpo
      noelward
      by Noel Ward, Editor@Large

      The Chicago suburb of Rosemont, Illinois is probably not on anyone’s bucket list of must-see locations, yet every two years the Donald E. Stephens Convention Center is packed to the roof trusses with label and flexible packaging pros looking for new technologies that will help make them more money. There was a lot to see.

      My own curiosity aside, I was there at the behest of a client who needed me to shoot video for immediate uploading to the...
      10-04-2018, 11:02 AM
    • G7 Color Strategy Paves The Path to Reinvention
      MyWildIrishProse
      Koenig and Bauer Builds New Automation Into Commercial Offset Presses

      by Sean O'Leary


      Two centuries after the establishment of Schnellpressenfabrik Koenig & Bauer in Würzburg, Germany, corporate management at the world’s oldest printing press manufacturer initiated a yearlong “pause to assess”. This process was intended to determine strategies Koenig and Bauer would develop in response to the colossal evolution of the global printing industry. In the course of...
      09-26-2018, 09:03 PM
    • Finishing Is Not An Afterthought
      MyWildIrishProse
      AccuLink’s Engineered Workflow Leverages Standard Finishing’s Automated Finishing Solutions
      by Sean O’Leary

      When long time trade printer AccuLink got the recommendation from Dscoop, Tom O’Brien understood right away it was going to be a game changer.

      One of the world’s largest digital print and design communities, the Dscoop organization links HP digital PSPs with designers, creatives and users. So when a major personalized print products company was looking...
      08-22-2018, 02:29 PM
    • Xeikon Café: Sharing Ideas and Experiences
      noelward
      By Noel Ward, Editor@Large

      Just about all the major equipment and software vendors these days hold annual events to connect with customers and prospects, talk about new technologies, and try to bring a personal touch to what can otherwise be a somewhat distant relationship. These shindigs span the globe, take on all formats and some are decidedly better than others. I’ve been to many of them over the years and have found some are crafted to address the needs of customers. Which, you’d...
      08-01-2018, 08:49 AM
    Working...
    X