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  • Targeted Direct Mail Without a Postal Permit—Yes!

    Targeted Direct Mail Without a Postal Permit—Yes!

    Every Door Delivery (EDDM) Is the Door to Saving Time & Money on Direct Mail


    By Richard Romano, Industry Analyst

    As any mailer can tell you, acquiring mailing lists for direct mail campaigns is perhaps the biggest challenge in marketing. Sure, lists can be purchased, but they’re expensive, and mailing lists can go out-of-date quite easily as people move, switch jobs, get married, and are otherwise on-the-go.

    Few people, it seems, are aware that...
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  • Pay Attention to the Machine Behind the Curtain

    Pay Attention to the Machine Behind the Curtain

    By Noel Ward, Editor@Large

    They served champagne. It was a product launch, after all.

    About halfway through the afternoon, at the far end of a meeting room deep within the Boca Raton Resort, Canon pulled back the curtain on the Océ Colorado 1640. Rolling out an entirely new set of technologies, the new roll-to-roll large format printer opens up new opportunities for Canon–and its customers–in the fastest growing segment of the large format market.

    The...
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    Last edited by noelward; 03-28-2017, 01:20 PM.

  • Managing Multiple Order Acquisition Pathways–All Roads Should Lead to Rome

    Managing Multiple Order Acquisition Pathways–All Roads Should Lead to Rome

    By Richard Romano, Industry Analyst


    ALEXI DARLING:
    Your footage of the riots: a-one
    Feature segment-network-deal time,
    I’m sending you a contract
    Ker-ching ker-ching
    Marky, give us a call 970-4301
    Or at home try 863-6754
    Or my cellphone at 919-763-0090
    Or you can email me at darlingalexi@newscom.net
    Or you can page me at–
    –“Voice Mail #3,” from the Broadway musical Rent

    Many of us have an ever-growing and...
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  • So. You Want to do Label and Package Printing

    So. You Want to do Label and Package Printing

    By Noel Ward

    You’ve been doing a nice mix of commercial printing and have a host of satisfied customers. A digital press or two have been taking up some real estate on your shop floor for a couple of years, helped expand your reach, and now you’re looking for more opportunities. You’re thinking labels and folding cartons seem like a fairly natural transition into packaging. After all, how hard can it be?

    Labels and folding cartons are often seen as the low hanging...
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  • Digital Textile Printing Likely to Fuel The Excitement at FESPA

    Digital Textile Printing Likely to Fuel The Excitement at FESPA

    by Sean O'Leary

    As New Years' tentative dawn turns into the glorious early morning of the year 2017, we note that the wide-format industry is already gearing up for FESPA 2017, the global print expo for the large format segment of the print world. Featuring about 700 exhibitors and a 23,000 sq. m. footprint, this mega show will take place at Messe Hamburg, Germany from May 8 – 12 2017. Reflecting the three ring circus beneath the big top tent of wide-format, the event will feature...
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  • Is This the End of Technology?

    Is This the End of Technology?

    By Noel Ward, Editor@Large

    Is it just me or does it seem to anyone else that print technology is slowing down?

    First, we seem to be in a time that’s nearly devoid of breakthroughs, those game-changing technological moments when the universe changes to uncover a totally different way of thinking and doing things. OK, inkjet is certainly in the process of reinventing the way some printing is done, but this is really more evolutionary than revolutionary. Inkjet has been...
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    Last edited by noelward; 01-18-2017, 08:11 AM.

  • Never Go to a Trade Show Again

    Never Go to a Trade Show Again

    By Noel Ward, Editor @ Large

    Sometime last year you may have gone to a trade show. What did you see? Did it matter? Did it push you over the edge to actually buy something? Or was it a semi-justifiable excuse to get out of the shop for a couple of days? It's OK if your answers are Not much; No; No; and Yes.

    No matter your answers, trade shows are not what they once were and are decreasing in importance. For example, the 2016 visitor tally at drupa came in around 260,000,...
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  • Skills MIS-Match: Three Signs Your MIS May Not Be For You

    Skills MIS-Match: Three Signs Your MIS May Not Be For You

    Skills MIS-Match: Three Signs Your MIS May Not Be For You
    By Richard Romano, Industry Analyst, and Joe Lehn, PressWise

    Now more than ever print businesses have a need for their operation to be guided by some kind of central intelligence, usually called a Management Information System (MIS). The MIS is not by any means a new concept, but it is playing a greater role in today’s print businesses. The thing to remember is that not all MISes are created equal. Just as different employees...
    PressWise provides a single, SaaS-based print workflow system, with the comprehensive tools needed to streamline your operation and grow your business.
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  • Violet is the New Black: Epson SureColor P-Series for Printing & Packaging Proofing

    Violet is the New Black: Epson SureColor P-Series for Printing & Packaging Proofing

    Violet Is the New Black: Epson SureColor P-Series for Commercial Printing and Packaging Proofing

    By Richard Romano, Industry Analyst

    One of the perennial challenges in any printing workflow is accurate proofing. Back in the day, when prepress workflows were still largely analog and film-based, proofing was not foolproof, so to speak, but color proofs generated from color-separated films gave a pretty accurate representation of what was going to come off press.
    ...
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  • Why You Shouldn’t Buy a Digital Press

    Why You Shouldn’t Buy a Digital Press

    Why You Shouldn’t Buy a Digital Press

    By Noel Ward, Editor @ Large

    There are a couple of legends about digital printing that continue to bring a lot of pain to some print providers. They hamper the expansion of digital print specifically and hurt the print industry in general. Ironically, parts of these legends were initiated and promulgated by some of the very people who built and sold digital presses.

    First is the idea that short runs are the main reason...
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  • How to Stop Chasing Color and Increase Profitability
    noelward
    By Noel Ward, Editor@Large

    Chances are, you’re seeing more and more jobs that require full color—it may be even most of the ones coming in, given the rapid increase in digital short-run printing. With that demand comes the need for color consistency, reliability and predictability, so you have to set and satisfy customer expectations for how colors will look on the printed page. And that is not always easy. Some familiar color reproduction challenges include:
    • Repeatability (matching
    ...
    06-08-2018, 02:10 PM
  • You, the Tax Man and Section 179
    noelward
    By Noel Ward, Editor@Large

    Owners of small to mid-size businesses—meaning just about any type of print provider—know first-hand how tough it can be to keep a business profitable and moving forward. You’re always looking to get the most favorable returns on every deal and you try not to leave any money on the table. And when it comes to taxes, it’s especially important to know how to work the rules. And right now, one of the best of the bunch is called Section 179. Your tax guy...
    06-05-2018, 08:12 AM
  • SGIA and NAPCO Media Engineer an Inclusive Trade Event for an Evolving Market
    MyWildIrishProse
    Sean O’Leary




    In October 2019, the Specialty Graphics & Imaging Association (SGIA) and NAPCO Media will launch Printing United, a trade show and conference envisioned to reflect the dynamics of a convergent printing industry. The move is the most recent development in a process, first announced in February, that began with a split between Printing Industries of America (PIA) and the Association for Suppliers of Printing, Publishing and Converting Technologies...
    05-10-2018, 07:55 AM
  • You've Been Hacked!
    noelward
    By Noel Ward, Editor @Large

    Well, maybe you haven’t been hacked (that you know of), but chances are one or more of your customers has, whether or not they are willing to admit it.

    I was getting a glass of wine at the One Canon event a few weeks back when Carlos Fernandes the head of Agile Cybersecurity Solutions came up and introduced himself. He asked how familiar I was with the issue of cyber security. I said that to be honest, I’d thought of data security as something...
    05-02-2018, 03:48 PM
  • The Light Stuff:
    MyWildIrishProse
    GTI’s Illuminating thoughts on ISO 3664.:2009 and color viewing environments

    Sean O’Leary

    As printing technology gallops like a runaway stagecoach along the digital trajectory, one critical production facet persists as decidedly analog and human: the dream of universal color viewing environments. Especially for higher value creative projects, the standardization of color evaluation supply chains is essential across the creative/production continuum. Designers, brand...
    03-22-2018, 11:37 AM
  • Why Inkjet?
    noelward
    By Noel Ward

    When the first high speed inkjet machines, all roll-to-roll devices, began reaching the market there was a lot of skepticism. Even some of the journalists and analysts with whom I swap perspectives weren’t sure inkjet was going to be a real player. Some thought (or maybe hoped) electrophotographic (EP) systems would go on forever. EP was, after all, their comfort zone. Many remained skeptical about inkjet.

    Why would anyone want cutsheet inkjet?
    A couple...
    03-12-2018, 12:22 PM
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