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  • Targeted Direct Mail Without a Postal Permit—Yes!

    Targeted Direct Mail Without a Postal Permit—Yes!

    Every Door Delivery (EDDM) Is the Door to Saving Time & Money on Direct Mail


    By Richard Romano, Industry Analyst

    As any mailer can tell you, acquiring mailing lists for direct mail campaigns is perhaps the biggest challenge in marketing. Sure, lists can be purchased, but they’re expensive, and mailing lists can go out-of-date quite easily as people move, switch jobs, get married, and are otherwise on-the-go.

    Few people, it seems, are aware that...
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  • Pay Attention to the Machine Behind the Curtain

    Pay Attention to the Machine Behind the Curtain

    By Noel Ward, Editor@Large

    They served champagne. It was a product launch, after all.

    About halfway through the afternoon, at the far end of a meeting room deep within the Boca Raton Resort, Canon pulled back the curtain on the Océ Colorado 1640. Rolling out an entirely new set of technologies, the new roll-to-roll large format printer opens up new opportunities for Canon–and its customers–in the fastest growing segment of the large format market.

    The...
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    Last edited by noelward; 03-28-2017, 01:20 PM.

  • Managing Multiple Order Acquisition Pathways–All Roads Should Lead to Rome

    Managing Multiple Order Acquisition Pathways–All Roads Should Lead to Rome

    By Richard Romano, Industry Analyst


    ALEXI DARLING:
    Your footage of the riots: a-one
    Feature segment-network-deal time,
    I’m sending you a contract
    Ker-ching ker-ching
    Marky, give us a call 970-4301
    Or at home try 863-6754
    Or my cellphone at 919-763-0090
    Or you can email me at darlingalexi@newscom.net
    Or you can page me at–
    –“Voice Mail #3,” from the Broadway musical Rent

    Many of us have an ever-growing and...
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  • So. You Want to do Label and Package Printing

    So. You Want to do Label and Package Printing

    By Noel Ward

    You’ve been doing a nice mix of commercial printing and have a host of satisfied customers. A digital press or two have been taking up some real estate on your shop floor for a couple of years, helped expand your reach, and now you’re looking for more opportunities. You’re thinking labels and folding cartons seem like a fairly natural transition into packaging. After all, how hard can it be?

    Labels and folding cartons are often seen as the low hanging...
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  • Digital Textile Printing Likely to Fuel The Excitement at FESPA

    Digital Textile Printing Likely to Fuel The Excitement at FESPA

    by Sean O'Leary

    As New Years' tentative dawn turns into the glorious early morning of the year 2017, we note that the wide-format industry is already gearing up for FESPA 2017, the global print expo for the large format segment of the print world. Featuring about 700 exhibitors and a 23,000 sq. m. footprint, this mega show will take place at Messe Hamburg, Germany from May 8 – 12 2017. Reflecting the three ring circus beneath the big top tent of wide-format, the event will feature...
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  • Is This the End of Technology?

    Is This the End of Technology?

    By Noel Ward, Editor@Large

    Is it just me or does it seem to anyone else that print technology is slowing down?

    First, we seem to be in a time that’s nearly devoid of breakthroughs, those game-changing technological moments when the universe changes to uncover a totally different way of thinking and doing things. OK, inkjet is certainly in the process of reinventing the way some printing is done, but this is really more evolutionary than revolutionary. Inkjet has been...
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    Last edited by noelward; 01-18-2017, 08:11 AM.

  • Never Go to a Trade Show Again

    Never Go to a Trade Show Again

    By Noel Ward, Editor @ Large

    Sometime last year you may have gone to a trade show. What did you see? Did it matter? Did it push you over the edge to actually buy something? Or was it a semi-justifiable excuse to get out of the shop for a couple of days? It's OK if your answers are Not much; No; No; and Yes.

    No matter your answers, trade shows are not what they once were and are decreasing in importance. For example, the 2016 visitor tally at drupa came in around 260,000,...
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  • Skills MIS-Match: Three Signs Your MIS May Not Be For You

    Skills MIS-Match: Three Signs Your MIS May Not Be For You

    Skills MIS-Match: Three Signs Your MIS May Not Be For You
    By Richard Romano, Industry Analyst, and Joe Lehn, PressWise

    Now more than ever print businesses have a need for their operation to be guided by some kind of central intelligence, usually called a Management Information System (MIS). The MIS is not by any means a new concept, but it is playing a greater role in today’s print businesses. The thing to remember is that not all MISes are created equal. Just as different employees...
    PressWise provides a single, SaaS-based print workflow system, with the comprehensive tools needed to streamline your operation and grow your business.
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  • Violet is the New Black: Epson SureColor P-Series for Printing & Packaging Proofing

    Violet is the New Black: Epson SureColor P-Series for Printing & Packaging Proofing

    Violet Is the New Black: Epson SureColor P-Series for Commercial Printing and Packaging Proofing

    By Richard Romano, Industry Analyst

    One of the perennial challenges in any printing workflow is accurate proofing. Back in the day, when prepress workflows were still largely analog and film-based, proofing was not foolproof, so to speak, but color proofs generated from color-separated films gave a pretty accurate representation of what was going to come off press.
    ...
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  • Why You Shouldn’t Buy a Digital Press

    Why You Shouldn’t Buy a Digital Press

    Why You Shouldn’t Buy a Digital Press

    By Noel Ward, Editor @ Large

    There are a couple of legends about digital printing that continue to bring a lot of pain to some print providers. They hamper the expansion of digital print specifically and hurt the print industry in general. Ironically, parts of these legends were initiated and promulgated by some of the very people who built and sold digital presses.

    First is the idea that short runs are the main reason...
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  • A Duplo Upgrade As A Weapon Against Commoditization
    by MyWildIrishProse
    Few observers of the commercial print industry have missed the fact that the industry now changes at hyper speed, even as it continues to consolidate. These days, most of these technology innovations fall under the aegis of automation, as efficiency becomes ever more critical to competitiveness. For better or worse, the machines keep getting smarter and taking on more of the workload as skilled operators become harder to find.

    Change is generally good – especially when it improves...
    06-13-2019, 07:26 AM
  • Learn to do Something That Can Kill You
    by noelward
    by Noel Ward, Editor @ Large

    Unlike many industry events there was no sense of déjà vu when coming to the third edition of Xeikon’s Café in North America. Every one of these events has been an improvement from the one before and the level of value keeps increasing. Why anyone who has or is considering a Xeikon digital press or ThermoflexX plate maker would not be at this event is mystifying. It’s one of the poster children for how vendor-sponsored events should be run.
    ...
    05-20-2019, 01:23 PM
  • Green Light For Green Button Laminators at the 2019 BindRite Conference
    by MyWildIrishProse
    Al Boese, Executive Director and longtime spirit guide of the BindRite Dealers Association, prefers the term “Green Button Technology” to automation.

    “It tells a better story,” explains Boese. Al likes stories and he is good at telling them. As a longtime player in the post print segment, Boese has enjoyed a front row seat as digital technology transformed finishing and laminating equipment.

    “In my mind, GBT originated in photocopying in the early 1970’s and...
    05-16-2019, 08:39 AM
  • Killer Apps Percolating At The Free Xeikon Café in May
    by MyWildIrishProse
    Anyone feeling challenged by running a printing business in the digital age may be interested in getting to Chicago mid-May to check out Xeikon Café North America (May 14-16, 2019). This multi-vendor educational & networking event follows on the heels of a record-breaking Xeikon Café Europe in April, which attracted over 1,000 participants to Antwerp. The North American conference includes panels, workshops, demonstrations, presentations and social events, with a focus on automation and flexible...
    04-25-2019, 08:33 AM
  • The Space Between: RISO Nails the “Business InkJet” Niche
    by MyWildIrishProse
    by Sean O’Leary

    The transition from electrostatic/toner printers to inkjet printing continues apace, with few observers doubting that inkjet platforms will prevail in the long term. The latest generation of production inkjet presses from Xerox, KM, and Ricoh are faster than toner-based (EP) machines and generally cost less per page for the same job. As for the color accuracy question, once the accountants and customers take a good look at total benefits, it turns out that inkjet color...
    04-17-2019, 10:02 PM
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