Craig
Well-known member
All of you who run mailing lists through CASS/DPV software I have a question. How much correcting are you doing of addresses that are deemed undeliverable by the software? When we first started our thought process was make the corrections we can without charging since it would equate to more pieces being printed. Now we are mailing about 2 million pieces a year and have changed software that seems to be finding more undeliverable addresses and it is getting unmanageable. So we are trying to figure out what others do with undeliverable addresses, fix them, omit them, return them back to the client to try to fix and add them back in and re-sort??? Each option presents it's own set of issues too.
Fix - Lets face it, client lists are a mess. we certified one list of 60,000 records that had over 5,000 undeliverable addresses. It would take days to go through each one to try to correct. If you do that when do you start to charge, maybe if it is over 100 records?
Omit - The client gets mad because they sent a list of 1000 and expect 1000 to be delivered. They have "checked" each address and they are correct, even though they don't pass DPV/NCOA.
Return to the client for correction - Now you have to add them back in, re presort the list all at an expense.
Thanks for your thoughts!
Fix - Lets face it, client lists are a mess. we certified one list of 60,000 records that had over 5,000 undeliverable addresses. It would take days to go through each one to try to correct. If you do that when do you start to charge, maybe if it is over 100 records?
Omit - The client gets mad because they sent a list of 1000 and expect 1000 to be delivered. They have "checked" each address and they are correct, even though they don't pass DPV/NCOA.
Return to the client for correction - Now you have to add them back in, re presort the list all at an expense.
Thanks for your thoughts!