Re: PURLS new business oportunities
"How do you go from being a small commercial/quick printer with no sales force to a "Marketing Solutions Provider"?"
Wow !
What a Question !
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http://magicomm.biz/index.php?id=10
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Okay, so lets say we agree on a few things here...
You have a digital press and you want to sell printing to people - BUT You recognize that the person buying your printing is NOT the marketing guy, who is the new target prospect.
You need to offer something relevant to him so they will consider you a strategic partner - which is a way to crack open the head of THEIR target prospect.
We honestly believe that cross media works better then just print or just email.
-- in this definition of cross media - i mean sending out a print postcard, with a PURL or GURL on it - which takes someone from Print "media" accross to the internet "Media" - a personalized web site.
if you are with me so far then - then honestly - we do publicly say, as do many other say - that there is (and we have) statistical analysis prove that the response rates are much higher then NON cross media campaigns.
So, now that i have you under my spell... go to the web site.
The reality is that there lost of moving parts (in a cross media campaign) and the offer (that is, the thing they are trying to accomplish) and the way that offer is presented (that is, what questions might get the best response) requires research and testing, requires thinking in a marketing type of way, and normally should be tied to a revenue goal - how else would you measure the success ?
Well, that what we do, thanks for the opportunity to actually say so, will end buy saying it is far less about what tech you use and more about the strategy meetings and coming up with the 'offer' - and measuring the responses and 'adjusting' the "presentation'
-- hey, at Magicomm.biz - we like Adobe InDesign Server and XMPie, but hey, I like peanut butter grilled cheese sandwiches - it is all preference and wisdom about your preferences.