What do YOU do?

Re: What do YOU do?

You can always do more, and I think it's important to constantly challenge yourself to improve, but you also need to be realistic. A 100% green (if such a thing exists) print shop can't change the world if it's out of business. To me, from a both a personal and business perspective, pushing yourself to make incremental improvements is a sensible compromise. Rather than worrying about what everyone else is doing and the legitimacy of all the various certifications, I try to make my best estimate at what is right according to the prevailing science and follow it in good faith.

I've just started working with the [Green Exchange|http://www.greenexchange.com], a green business community in Chicago. One of our tenants, [Consolidated Printing|http://www.consolidatedprinting.net], is always looking for better methods and materials. They're using vegetable ink instead of soy ink because soy ink contains petroleum. They're using vinegar and shortening to replace heavy duty solvents. Here's an interview with their owner, Marilyn Jones: [http://www.greenexchange.com/watch.php?id=8].

-Rob
 

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