Their selected color–PANTONE 15-0343 Greenery–was taken from Pantone’s Fashion, Home + Interiors Color System–the recognized color standard for fashion, textile, home and interior design.
It’s a fresh and zesty yellow-green evoking the first days of spring that signal taking a deep breath to oxygenate and reinvigorate. Here’s what Pantone says about their new color of the year:
It’s a fresh and zesty yellow-green evoking the first days of spring that signal taking a deep breath to oxygenate and reinvigorate. Here’s what Pantone says about their new color of the year:
- Greenery is fashion’s neutral tone for providing a pop of color in accessories and footwear, or a bold accent in a pattern.
- For Home Décor and Architecture, it allows the green outdoors to become part of a room’s backdrop and ambiance & reduces anxiety.
- For Beauty, Greenery is a display of boldness and vitality that’s complementary to red shades, playing down skin ruddiness.
- For Food and Beverage, green is inked to the power of plants, prominent in many health food trends today, including seaweed and avocado, conveying organic healthfulness.
- For Graphic Design–because of green’s prevalence in nature, it maintains a perception of being inherently good & organic. This is especially true for packaging, where green provides an instant message of freshness.
