Pantone has announced Ultra Violet as the Pantone Color of the Year for 2018. According to Pantone, Ultra Violet communicates originality, ingenuity and visionary thinking that points towards the future.
“Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance, and takes our awareness and potential to a higher level,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Pantone sees Ultra Violet as a good fit in various applications:
“Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance, and takes our awareness and potential to a higher level,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Pantone sees Ultra Violet as a good fit in various applications:
- Food—exotic purple fruits, vegetables and starches, such as acai, purple shaded cauliflower, yams, carrots, asparagus and cabbage, are also known for their natural health benefits.
- Graphic Design & Packaging—ultra violet offers complexity and nuance that appeals to our desire for originality. It is used increasingly in luxury & beauty packaging.
- Fashion—purple provides a theatrical linkage for men & women’s styles, luxurious and dazzling, suggesting the complexities of natural gems, textures and florals.
- Beauty Products—a matte purple on the lips or nails makes a bold statement of non-conformity, while purple hair shades elevates street styles into a symbol of creative expression.
- Home Décor— ultra violet can transform a room into one of extraordinary self-expression, adding spice and brightness, while calling attention to a piece of art or accent a wall.
- Pantone Color of the Year 2018 Formula Guide (Coated & Uncoated): SRP—pricing: $165
- Pantone Color of the Year 2018 Fashion, Home + Interiors Color Guide: SRP— pricing: $215
