Standard Finishing
4OverXerox

Announcement

Collapse
No announcement yet.

Print Embellishment Goes Straight To The Bottom Line

Collapse
Canon
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Print Embellishment Goes Straight To The Bottom Line

    Print Embellishment Goes Straight To The Bottom Line
    InfoTrends reported that interviews with more than 100 print customers demonstrated an appetite and willingness to pay premiums of 24% to 89% for special effects, over CMYK-only printing. They also indicated embellishment could apply to a significant portion of their work. Embellishment options can include hot foil stamping, spot gloss UV, embossing, debossing, letterpress, diecut shapes, lamination, duplex, triplex, gold foil, silver foil, copper foil, white foil, black foil, clear foil, etching, and laser cutting techniques.

    Why Embellish?—
    To Remove “Lowest Priced Bidder” From The Pricing Equation
    Embellishment heightens value perceptions, status and brand prestige for marketing collateral and customer communications. Print that adds results-getting value is print that won’t have to be sold on the basis of price.

    Handsomely embellished printing communicates high quality—not just about the printed piece itself—but about the business or organization that's using the piece as a marketing tool. The look says it all about the originator’s characteristics and values—and says it with style!

    Printers that have not yet diversified beyond basic services should seriously consider expanding into value-added print embellishment processes and specialty applications. The market’s expectations have changed, and so must printers’ conception of their roles.

    See how your company can eliminate “Lowest Priced Bidder” from your pricing equation—
    This white paper—A Guide To Print Embellishment And Specialty Applications—was commissioned by Canon USA and is available for download here.

    Download the Free White Paper

  • #2
    Think that really depends on your market. Our company has invested in some machinery recently (laser-cutter, Indigo) that would allow us to do some embellishment but there isn't much of an appetite here for that stuff that we've found. We've sold something here or there with raised print or cool laser-cut designs, but we largely serve B2B customers who are just trying to keep print costs within their budget. Just throwing some real-world experience out there.

    Comment


    • #3
      Originally posted by OffsetStorefront View Post
      Think that really depends on your market. Our company has invested in some machinery recently (laser-cutter, Indigo) that would allow us to do some embellishment but there isn't much of an appetite here for that stuff that we've found. We've sold something here or there with raised print or cool laser-cut designs, but we largely serve B2B customers who are just trying to keep print costs within their budget. Just throwing some real-world experience out there.
      That has been our experience. We try to sell variable data and other addons, but they just want the cheapest mass volume of printing possible.

      Comment

      4OverCanonKBAAvantiXeroxSmartsoft (Presswise)DuploAMSEnfocus

      Free Download

      Collapse

      Trade Show Survey=
      Instant October Trade Show Survey
      Come On! Only 5 Questions

      PRINT 19 and PRINTING United are squaring off in October.
      Will you be at one of them?
      Both? Neither?
      Please take our 1-Minute survey to tell us about your plans for the two big fall shows!

      Take The Survey.

      CanonXeroxSmartsoft (Presswise)DuploAvantiGraph Expo4OverKBAAMSAvantiEnfocusGraph Expo

      What's Going On

      Collapse

      There are currently 5455 users online. 105 members and 5350 guests.

      Most users ever online was 6,855 at 12:33 PM on 06-06-2019.

      Working...
      X