Canon USA’s recently concluded Print for Action Survey1, conducted by Ipsos, found that 47% of those surveyed would be sad in a world without Print. The survey’s intent was to uncover consumers’ perception & use of printed materials, and determine the importance of Print in the minds of the next generation of business leaders.
Generational findings all point toward the power of print, with only one-in-five Americans reporting that they rely solely on digital platforms. The Canon Survey revealed that Print has a favorable influence in many aspects of the lives of U.S. Millennials, and they consistently rely on Print for:
Generational findings all point toward the power of print, with only one-in-five Americans reporting that they rely solely on digital platforms. The Canon Survey revealed that Print has a favorable influence in many aspects of the lives of U.S. Millennials, and they consistently rely on Print for:
- Physical calendars—43%, and 30% used printed planners for scheduling and staying organized.
- Sending printed cards,
- For Valentine’s Day 2018, printed romance cards scored 30% over 7% for e-cards.
- In the twelve months prior to the survey, more than half (51%) of Millennials gave someone a printed card for a celebratory moment compared to 18% for an e-greeting.
- Food & beverage purchasing decisions.
- Studying relaxation habits & techniques—48% of Millennials turn to books to relax,
- They say reading a book makes them feel the most relaxed compared to exercising—37%, cooking—37% and meditating—21%.
