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When proofs aren't proofed

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  • When proofs aren't proofed

    The President's official portrait as sold by the Library of Congress (since removed fro their website):



    This is usually referred to as a "printer's error" - but we know the truth.

  • #2
    Just a simple observation (even from our own operation):

    It always amazes me that when a fail happens, as it will from time to time in our industry, it's usually what I call a "colossal fail". What I mean to say is, while the blame will usually be placed on a specific individual, in reality, the fail occurred with several individuals over several different departments.

    (1) It should have been caught by the Account Rep or CSR of that account in the beginning, but, it wasn't.
    (2) It should have been caught by the Graphic Arts setup department, but, it wasn't.
    (3) It should have been caught by the customer during proof sign off, but, it wasn't.
    (4) It should have been caught by final Quality Control before going to press, but, it wasn't.
    (5) It should have been caught by the digital or offset print person during printing, but, it wasn't.
    (6) It should have been caught by the person shrink-wrapping and boxing the finished product, but, it wasn't.

    Do you all also find that to be true in your own operations?


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    • #3
      Absolutely true, although I feel like typos and layout issues should be 100% CSR/Graphics Arts.
      I don't think a production operator or bindery person should have to proof read, they already have enough variables to worry about.

      Comment


      • #4
        I wonder how many they printed that way . . . or was it just a Print on Demand item?????

        And . . our pressmen catches more typos than anybody else in the shop . . . . it's too bad they make it all the way to the press . . . one today from a customers supplied art . . .could have been a 40,000 piece error

        Comment


        • #5
          Originally posted by MailGuru View Post
          Just a simple observation (even from our own operation):

          It always amazes me that when a fail happens, as it will from time to time in our industry, it's usually what I call a "colossal fail". What I mean to say is, while the blame will usually be placed on a specific individual, in reality, the fail occurred with several individuals over several different departments.

          (1) It should have been caught by the Account Rep or CSR of that account in the beginning, but, it wasn't.
          (2) It should have been caught by the Graphic Arts setup department, but, it wasn't.
          (3) It should have been caught by the customer during proof sign off, but, it wasn't.
          (4) It should have been caught by final Quality Control before going to press, but, it wasn't.
          (5) It should have been caught by the digital or offset print person during printing, but, it wasn't.
          (6) It should have been caught by the person shrink-wrapping and boxing the finished product, but, it wasn't.

          Do you all also find that to be true in your own operations?

          I was always told that problems seen in customer files were not the printshop's concern. The assumption was that if the file wasn't correct then they would not have supplied it to us. It's not our job to second guess the customer's intent - especially if the proof has been signed off.

          Comment


          • #6
            Gordo . . gotta disagree . .. but take a look at the job I referenced above . . . and we sent them a proof after preparing them to plate and they approved it . . . .

            Granted had we not caught it we would have felt no responsibility but we did catch it and that makes our customer very very loyal

            Comment


            • #7
              Originally posted by gordo View Post

              I was always told that problems seen in customer files were not the printshop's concern. The assumption was that if the file wasn't correct then they would not have supplied it to us. It's not our job to second guess the customer's intent - especially if the proof has been signed off.
              That's precisely the line of thinking that needs to change. Especially if you want to make it in this highly competitive industry. It only takes a few minutes to bring what may/may not be a problem to the customer's attention, and, then either proceed with the original job as instructed, or, send the art back for them to correct. As dabob indicated, once a customer knows you have their back, they become "very very loyal"

              Comment


              • #8
                As an operator I agree with gordo, but mostly out of frustration. Obviously if you want to stay in business you need to swallow your pride though.

                Also, I didn't realize you were so close, dabob. I'm in Napa.

                Comment


                • #9
                  Originally posted by namelessentity View Post
                  As an operator I agree with gordo, but mostly out of frustration. Obviously if you want to stay in business you need to swallow your pride though.

                  Also, I didn't realize you were so close, dabob. I'm in Napa.
                  I don't see it as swallowing anything . . if anything we are proud every time that we catch a mistake before getting the privilege of doing the job over (usually with a discount cuz we feel bad for the customer)

                  Comment


                  • #10
                    As a prepress operator I catch a lot of this kind of thing and always let the customer know about it. But if I miss it, it sure as hell isn't my fault as proof reading is not part of the job description. If the customer submits it this way and later approves it before we go to plate then the only party responsible for it is the customer.
                    Joe
                    OS: Mac OS X 10.10.2 - RIP: Prinergy Connect 6.1 - CTP: Luscher XPose! 160 (2)

                    Comment


                    • #11
                      There is a certain level of going too far with finding little quirks with a supplied file, where some unappreciative people find you "hard to do business with".

                      "No, that was my intent, and because you are second-guessing me, please cancel the job."

                      "Uhhh, what?"

                      Comment


                      • #12
                        Originally posted by PricelineNegotiator View Post
                        There is a certain level of going too far with finding little quirks with a supplied file, where some unappreciative people find you "hard to do business with".

                        "No, that was my intent, and because you are second-guessing me, please cancel the job."

                        "Uhhh, what?"
                        never heard that from a customer . . . at least for that reason

                        Comment


                        • #13
                          Originally posted by dabob View Post

                          never heard that from a customer . . . at least for that reason
                          Maybe not cancel the job but I have seen it where it causes delays which can become a problem. I find most clients want to check off the project from their to-do list as soon as they drop it off to the printer.

                          Comment


                          • #14
                            Originally posted by PricelineNegotiator View Post
                            There is a certain level of going too far with finding little quirks with a supplied file, where some unappreciative people find you "hard to do business with".

                            "No, that was my intent, and because you are second-guessing me, please cancel the job."

                            "Uhhh, what?"

                            That's the very same customer who says: I know I signed off on the proof, but, didn't you see the typo where the word "The" is misspelled as "Teh"? Do you guys even look at what you're printing?

                            Comment


                            • #15
                              If memory serves, some of the reasoning for letting customer errors through.

                              If a possible error in the file or proof is noted by the CSR/Sales rep (whoever is the production gateway) then it should be brought to the attention of the customer. However, once a proof is signed off then it is not the responsibility of the printshop to point out possible client errors. The shop is concerned only with making sure no errors are introduced by the shop's workflow. If the shop starts proofing customer work on press then it is too disruptive to production scheduling for that job, and others in the line, and too costly for the shop to pull the job and/or wait for a customer to confirm that what was noted is indeed a mistake. The customer signed-off proof is the contract between printer and customer and it is the customer's obligation to confirm the contract before signing it off. It is the printshop's obligation to make sure the customer understands the contract nature of the proof and the significance of signing it as OK to go. Knowing this, many shops have a special sign-off tag on their proofs that clearly state the function of the proof and the significance of signing off on it.

                              Comment

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