FedEx survey shows preference for print

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A new survey released by FedEx Office shows that consumers & small business owners find comfort, preferring tangible, printed materials, despite an increasingly digital / on-demand society. 9 in 10 consumers agreed there will always be a need for printed materials, including almost ½ of millennial responders—saying a world without paper would make them feel stressed or annoyed.

Key findings:
  • 70% of respondents reported having items professionally printed the same amount or more than in the previous year—particularly true for millennials.
  • Nine in 10 consumers & small business owners preferred reading materials on paper—most notably official documents & contracts.
  • 85% of consumers said they are more likely to shop with a small business that has custom/professionally printed materials.
  • 4 out of 5 small business owners said that professional printing services can help their businesses stand out from the competition.
  • 9 in 10 consumers agreed the quality of printed materials is an indication of the quality of service provided.
 

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