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MyWildIrishProse
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Last Activity: Today, 01:42 PM
Joined: 10-09-2014
Location: United States
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  • Inklings:

    Inklings:

    Smart Inks: A Tsunami On The Horizon

    It’s usually the printing presses and other hardware that fire hype and imagination in the printing world. This is partly because we can actually watch the latest print machinery at work and (often) admire the convergence of design and function as the big iron cranks out the product.

    Meanwhile, the less accessible chemistry of ink is often all but ignored, in spite of chemistry’s place as a core driver of progress in the world of...
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  • Targeted Direct Mail Without a Postal Permit—Yes!

    Targeted Direct Mail Without a Postal Permit—Yes!

    Every Door Delivery (EDDM) Is the Door to Saving Time & Money on Direct Mail


    By Richard Romano, Industry Analyst

    As any mailer can tell you, acquiring mailing lists for direct mail campaigns is perhaps the biggest challenge in marketing. Sure, lists can be purchased, but they’re expensive, and mailing lists can go out-of-date quite easily as people move, switch jobs, get married, and are otherwise on-the-go.

    Few people, it seems, are aware that...
    See more | Go to post
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