Hi,
I've been directly involved in political mailings for 30 years or so. In general the advice above is correct. In addition to the red "political mailing" tags which need to go on the trays, there is also a checkbox on the USPS postage statement form that you need to check. USPS logs...
A big cost driver in the software is the CASS certification piece, which updates/verifies the required 9-digit zip and 2-digit delivery point code, as required by USPS. USPS licensing for the required databases in expensive.
Depending on how often you are mailing and whether you are doing...
USPS does do bulk mail training at its business service centers. Schedules vary.
We also have a simple "how-to" at Getting Started with Postal Bulk Mail
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