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I'm going to take a wild stab and suggest perhaps that if you've been confused with the process, maybe you've inadvertently relayed this to the printer and confused them in turn. No one here has seen a sample of what you've had printed. As Steve has requested, even a decent photo with proof &...

Sorry. Should have said Process Black as opposed to job black or rich black.

Pantone Black. As opposed to job black or rich black.

This holds true across, well, damn near everything. In this instance, quality to you and quality to me can be interpreted vastly different. Add in several other peoples notion of what it means . . . George Carlin ran into this with his '8 words you can't say', or whatever it was called. How does...

I refuse to receive e-billing. Especially since no discount is ever offered. These corporations are lining their pockets, plain & simple (what a surprise). And it's slimier than that. For instance; my internet/cable provider switched me to e-billing a couple years ago without my knowledge. I...

Check out Mohawk Papers Via Linen (if it's still available). Not sure how the colours will match against Classic, and the finish is slightly different (if you're picky) but given your (customers') options, beggars can't be choosy. Certainly a better option than dicking around trying to match...

Many have never set foot inside a real print shop. Copy shops don't count. When I took a course in film assembly, learning camera work and all the cool things that are done on computer now, such as outlines, drop shadows & so on (i'm not old ;) part of the course included field trips to a...

The customer is not always right :)

I was going to retire a couple years ago. Then the pandemic, couldn't travel, so I decided to only semi retire. At that point any customer I had that was a consistent late payer or generally a pain for whatever reason was history. However I was in the enviable position at that time that I had...

I'm sure some marketing specialist has written 5 pages describing why the name was chosen. I always have a good chuckle when ad/design agencies describe what a logo is supposed to signify.

Yes, that's what I meant :)

I would pronounce it 'all ooo doe'. Dumb name if you ask me. But nobody did.

Well then it sounds like that's what it is. If the shop you select has a good experienced production crew there's no reason you can't get top notch results. As mentioned previously, it's how colour printing was produced for years before becoming more high tech, and all those bells & whistles is...

In the instance you describe the 'trick' would be experience. And note that there's a big difference between 20 years experience and 1 year experience 20 times over. For years good operators turned out satisfactory work without all the advantages & features that are available today and even...

Underscores the hypocrisy of it all.

Having the spine facing the direction of which way the blade comes down will help eliminate nicks. In other words, if the blade travels down from the left, have the spines on the left. With half the books facing one way & half facing the other you can generally do more books at a time but those...

I always ignored what was filled in at the 'education level' part of the application. Speak with someone for 5 minutes and it usually becomes clear whether or not they belong on the planet with us. That approach to hiring generally served me well. College/university degrees are way overrated —...

We did the same. That is, once the owner decided colour keys were a worthwhile investment. When we first started taking on 4 colour work he thought he could save a few bucks by skipping the colour key. I think they were about $35.00, or maybe $50.00. After a few reruns he came around. One job I...

http://sgfteam.ca/what-is-gilding/

This shortage of reading material is creating a constipation problem.