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Who is web to print really for? Who is web to print really for? Natty - I think you struck on an important point. Web to Print is an order entry tool and who is entering orders? Buyers. So whose needs should be considered first? Buyers? Because web to print is sold with other workflow...

What is Web to Print? What is Web to Print? Where do names and definitions come from? If we were to step back and say, what do printers need to do online vs. what is web to print? I think you hit on a very good point that the web to print definition has been narrowed down into what I call...