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  1. SMS

    Pantone Alternative for Illustrator & Photoshop

    Interesting discussion - and still relevant I suspect. I can only recommend that you guys check out the Spot Matching System. It contains a total of 2.600+ colours, split into 3 versions, - Standard, ECO and MAX. All our SMS colours have in common that they can be selected on your (calibrated...
  2. SMS

    Pantone CMYK library

    Pantone's CMYK system is a stand-alone system, which has nothing to do with the original Pantone Matching System. You print these colours in standard CMYK. If you own these guides, you will see the halftones you are supposed to use for each colour. You should also be aware that these guides -...
  3. SMS

    Pantone: + or not?

    Just logged in and saw this comment. SMS users can easily see the target LAB values of their SMS colours simply by opening them in Photoshop and hovering them with the EyeDropper. The LAB values you see in the sRGB version of our SMS colour palettes (P20, P20e or P20x) are the same LAB values...
  4. SMS

    Brand colors in CMYK - Spot Matching System (SMS)

    Are you convinced now Gordo? I am still waiting. Now the number of SMS colours has gone from 420 to 869 pr. colour palette. Now we have 3 colour palettes, the Standard (this is the original one), the ECO (also suited for Newspaper printing - so slightly off-white) and the SMS MAX palette suited...
  5. SMS

    Pantone: + or not?

    In some cases of curious designer they want to know WHY, which gives me an opportunity to explain the basics of icc colour management. But you are right that even if they are not at all interested in how but only the what, Graphic Designers and Printers are able to use the Spot Matching System...
  6. SMS

    Pantone: + or not?

    Hey again, thank you for your comments, which are absolutely (pun intended) appreciated. The Spot Matching System is a LAB based colour palette and it is always possible for users to get the LAB value of their colour(s). I have gotten quite a lot of comments concerning the spectral value part...
  7. SMS

    Pantone: + or not?

    Hello. No special reason really. Designers typically do not work with LAB or concern themselves with what CGATS files are. They however need to know which ICC profile to use when setting up their CMYK files - that would include SMS colours. If you are interested in checking out the LAB values...
  8. SMS

    Pantone: + or not?

    Printers, Brand Owners and Designers alike should for sure consider switching to using the very simple to use and built to modern standards Spot Matching System, currently consisting of a total of 2.607 colour shades that are suited for CMYK printing on coated AND uncoated paper, for online...
  9. SMS

    Speaking behind Pantone's back

    Back in the "old days" - this would be up until 2007, I would mix, print and match the requested Pantone colour to my recent Pantone guide, close enough to make any complaints unreasonable. It's that casual relationship between designers and brand owners and printers that seems to be gradually...
  10. SMS

    Legality of Logo...

    Printing is the art of copying (no offense, - I am a printer myself). So from a rational perspective, if there is an infringement on copyright, it SHOULD be between the copyright owner and the customer who provides the artwork and places the print order, - not the printer. But of course...
  11. SMS

    Pantone Coated vs Uncoated Corporate style guide issue

    I appreciate you remembering SMS. SMS (Spot Matching System) is built for printing in CMYK, so if you customer prints a large portion of his jobs in CMYK, SMS may be a solution for them. Once they have picked their SMS colors, it is besides no problem to pick out Pantone colors that look like...
  12. SMS

    PANTONE vs CMYK gamut checker

    Be that as it may. Printers - including prepress professionals shouldn't have to waste their time trying to do magic. This is exactly why it is a good idea to invest in the Pantone Color Bridge - both for the designer, - and for the printer - to avoid wasting time and to avoid (to at least some...
  13. SMS

    PANTONE vs CMYK gamut checker

    A lot of the CMYK variations of Pantone colors are not very close to the original, simply because the original is far away from the borders of the CMYK gamut. I am sure they are as close as you can get in colorimetric terms if you print CMYK according to ISO 12647-2-2004 / AMD 2007, - in...
  14. SMS

    PANTONE vs CMYK gamut checker

    According to what I have been told by Pantone a couple of months ago, the Pantone CMYK guides are printed according to the old ISO 12647-2-2004 / AMD 2007 standard, so I assume the Color Bridge guides are printed to the same standard. So Fogra 39 for coated paper and Fogra 47 for uncoated paper.
  15. SMS

    PANTONE vs CMYK gamut checker

    Pantone Color Bridge is the guide set intended for this. Available from your local Pantone dealer.
  16. SMS

    Brand colors in CMYK - Spot Matching System (SMS)

    Following up on your excellent example of the logo of the great Coca Cola, - which shows pretty well the difference you tend to get when you use a fixed CMYK value for printing on coated and uncoated paper - which is regretfully the standard we see in many visual brand identities today. To give...
  17. SMS

    Brand colors in CMYK - Spot Matching System (SMS)

    The Spot Matching System (SMS) is made for brand owners and advertising agencies. If they don't buy into my philosophy, we are done. Printers only have to print according to ISO 12647 / G7 to be SMS Ready.
  18. SMS

    Brand colors in CMYK - Spot Matching System (SMS)

    Actually this is an excellent example Gordo, if you look at the brand standard for Coke. I am sure their designers will consider SMS to stabilize their red color in print.

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