GTI’s Illuminating thoughts on ISO 3664.:2009 and color viewing environments

Sean O’Leary

As printing technology gallops like a runaway stagecoach along the digital trajectory, one critical production facet persists as decidedly analog and human: the dream of universal color viewing environments. Especially for higher value creative projects, the standardization of color evaluation supply chains is essential across the creative/production continuum. Designers, brand...