By Noel Ward

The machine is deep blue, maybe 30 feet long, 10 feet high and deep. The owner calls it a variable offset press. It resides in a climate-controlled room, just outside of which an 8-color Speedmaster churns out work at 18,000 sheets per hour. The big blue inkjet press may be far slower, but it is actively taking work from the company’s two offset presses and a pair of full-color toner presses. The CTO of the operation says there is no reason to ever buy another offset...