By Noel Ward
You’ve been doing a nice mix of commercial printing and have a host of satisfied customers. A digital press or two have been taking up some real estate on your shop floor for a couple of years, helped expand your reach, and now you’re looking for more opportunities. You’re thinking labels and folding cartons seem like a fairly natural transition into packaging. After all, how hard can it be?
Labels and folding cartons are often seen as the low hanging...
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Digital vs. Traditional Print Packaging A Growth Market. Good News!drupa Expert Article 8. Edited for PrintPlanet
Author: Michael Seidl
Digital printing has succeeded in establishing value in the traditional areas of the print media industry, but adoption has been slower in packaging. The exception is label printing. The requirements of the packaging industry are completely different from those in traditional printing, and the players have taken more time to adopt a digital future. But, increasing numbers of producers and customers...