By Richard Romano, Industry Analyst

Printing today is about more than ink on paper. In fact, even saying “ink on paper” is an anachronism, given the bewildering variety of substrates that today’s equipment can print on. Today’s print customers are increasingly looking for ways for what they produce to stand out from other printed items, either in customers’ mailboxes, on store shelves, or any other environment where printed materials are jostling for attention. To that end,...