Why You Shouldn’t Buy a Digital Press

By Noel Ward, Editor @ Large

There are a couple of legends about digital printing that continue to bring a lot of pain to some print providers. They hamper the expansion of digital print specifically and hurt the print industry in general. Ironically, parts of these legends were initiated and promulgated by some of the very people who built and sold digital presses.

First is the idea that short runs are the main reason...