Corel Rebrands as Alludo

[prwhite]

Corel Corporation—founded in 1985, Ottawa Canada—has announced that it is undergoing a full rebrand: Corel will now be known by a new name: Alludo—with more than 2.5 million paying customers in more than 130 countries across various industries.

Alludo provides software tools that enable users to create and share anywhere, on any device. The Alludo name is behind globally recognizable brands that include: Parallels, CorelDRAW, MindManager and WinZip. With this rebranding, all employees are now united under one brand name, no matter what they’re working on or where they are located. According to the company, customers can expect the same great products & service from the brands they love. The company plans to continue to focus on growth: organically and through mergers & acquisitions

 

[Magnus59]

Corel Corporation—founded in 1985, Ottawa Canada—has announced that it is undergoing a full rebrand: Corel will now be known by a new name: Alludo—with more than 2.5 million paying customers in more than 130 countries across various industries.

Alludo provides software tools that enable users to create and share anywhere, on any device. The Alludo name is behind globally recognizable brands that include: Parallels, CorelDRAW, MindManager and WinZip. With this rebranding, all employees are now united under one brand name, no matter what they’re working on or where they are located. According to the company, customers can expect the same great products & service from the brands they love. The company plans to continue to focus on growth: organically and through mergers & acquisitions

Do they still have Ventura Publisher and Framemaker?
Ventura (pre Corel), running on Gem was my first foray into Desktop Publishing

 

[gregbatch]

Framemaker is Adobe. Ventura had book publishing features you could only get in Framemaker. It was good bang for the buck.

 

[gordo]

Corel will now be known by a new name: Alludo—

i.e. Alludo = "All You Do"
Cute.

 

[keith1]

Alludo = "All You Do"

I would pronounce it 'all ooo doe'. Dumb name if you ask me. But nobody did.

 

[prwhite]

I would pronounce it 'all ooo doe'

According to their press release, it's pronounced “ah-LOO-dough"

 

[gordo]

According to their press release, it's pronounced “ah-LOO-dough"

"Loo" is a British term for "toilet" and "dough" is another term for money. So the new name reflects someone'e surprise at finding money in their toilet.

Backwards Alludo reads "Oh, dull eh?

 

[keith1]

According to their press release, it's pronounced “ah-LOO-dough"

Yes, that's what I meant

 

[gregbatch]

"Loo" is a British term for "toilet" and "dough" is another term for money. So the new name reflects someone'e surprise at finding money in their toilet.

Backwards Alludo reads "Oh, dull eh?

Or money down the toilet.

 

[keith1]

I'm sure some marketing specialist has written 5 pages describing why the name was chosen.
I always have a good chuckle when ad/design agencies describe what a logo is supposed to signify.

 

[Magnus59]

Framemaker is Adobe. Ventura had book publishing features you could only get in Framemaker. It was good bang for the buck.

For some reason, I had thought that Corel acquired Framemaker around the same time at WordPerfect & Ventura, but it is indeed Adobe.