Inks From Flint Packaging Join HolyGrail Recycling Initiative

prwhite

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Flint Group Packaging Inks has signed onto the HolyGrail-2.0 project. HolyGrail—established in 2017 to speed up the transition to a global, circular economy for plastics—seeks to solve the complexities surrounding recycling of post-consumer plastic packaging, by improving recycling rates through more effective material sorting.

One of the biggest hurdles to achieving high volumes of recycled plastics lies in the complexity of contemporary packaging designs. The project is exploring the viability of tagging packaging with unique, machine-readable codes to improve automated detection & sorting, within current recycling systems. One technique being considered is to apply a digital watermark as part of the packaging artwork.

By incorporating codes into packaging, the sorting system could ‘read’ a range of important information relating to the packaging: SKU, type of plastic used and composition, as well as food vs non-food-grade properties. This data will then enable efficient sortation for onward recycling & reuse, ultimately closing the loop & creating improved circularity in the packaging supply chain.
Holy Grail 2.0 Recycling
 
This is the key sentence: "One of the biggest hurdles to achieving high volumes of recycled plastics lies in the complexity of contemporary packaging designs."
There needs to be education about more ecologically responsible package design directed toward package designers and brand owners.

"An ounce of prevention is worth a pound of cure."
 
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"An ounce of prevention is worth a pound of cure."

You mean 'A Gram of prevention is worth a Kilo of cure' Doesn't have the same ring to though
 

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