I've Heard


Well-known member
610 I've Heard.jpg


Well-known member
I like to tell the story to new hires about how there are two signs out side of a print shop.
One says 'Magic Shoppe'. The other says 'Customers Needed'.
Only the best customers see the 'Magic Shoppe' sign and really appreciate the work that goes on there.
But the plain, ordinary customer sees the 'Customers Needed' sign and treats the work that goes on there as a mundane task.
We want all our customers to see that 'Magic Shoppe' sign and the only way that happens is to treat each job as important to us and special for the customer.


Well-known member
Of course, you could always "flip-the-script":

"I've heard a lot about your propensity to jump from shop to shop without paying your invoices....................Care to give me your version?"

What About Profitability?

Canon 2022
The Video You Really
Need To Watch

Modern offset press performance comes with several nuances.
Chris Travis, Director of Technology at Koenig & Bauer, shares some details.
View The Video