A chunk of my job is buying printing. When I put an annual project out for quotes this year, the RFQ sent to vendors we haven't used before included a requirement that the vendor be able to document having paper ON HAND if the order was placed. I've never had to do that before, in _mumblemumble_ years of doing this.Truer than you realize. Back in the day, a printer would win, or, lose a job based on pricing, service and reputation. In today's world it has come to availability of paper.
That's all fine and dandy, but, watch how everyone scrambles in panic and chaos when their computer/server crashes, or, they get hacked and can't access their files as they try to revert back to hard copy processes.......................OK, so I can't get glossy paper. So how about you print on some nice 20-pound bond and put a flood coating on it? It'll be the same, right?
The way things are going, in a few more years 20- and 24-pound bond will be about all you can easily get. (On allocation, of course.) Maybe 110 cover if you ask nice.
One of my kids is a mar-comm manager and she says they barely print anything anymore. They send out PDFs that people print on their desktop printers--if they want something printed. Where I live people give file cabinets away or take them to the dump and put them in the metal pile. No need to store paper as everything comes in as a digital file.
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Modern offset press performance comes with several nuances.
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