Sales Calls That Win Printers New Business


Staff member
In a new sales tutorial, “COLLABORATION—For Performance Improvement”—Sid Chadwick, principle of Chadwick Consulting presents proven concepts of communication for winning new business in today’s increasingly competitive industry.

Chadwick, who specializes in raising revenues, improving margins and customer organization, explains how today’s market conditions can benefit from collaboration among creative thinkers—in all departments—for acquiring prospective clients. Meetings / sales calls can include sales staff as well as marketing, production, executive management and suppliers. The resulting sales strategy may vary for each prospect, depending on your prospect’s needs and your own resources to provide solutions. Chadwick explains how to achieve this, and provides anecdotes of successful strategies he has implemented. Chadwick’s article appears here.

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