The Adobe / Marketo acquisition & printers

prwhite

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Adobe has entered into a definitive agreement to acquire Marketo—a leading cloud platform for B2B marketing engagement. What does this mean for print service providers.

Marketo brings together planning, engagement & measurement capabilities and will enable Adobe to offer an integrated solutions-set across industries & companies of all sizes. It will combine Adobe’s analytics, content, personalization, advertising & commerce capabilities with Marketo’s lead management & account-based marketing. This can be a good thing for print service providers—where Adobe is well known—offering turn-key solutions and additional services to their customers.

Upon close of the $4.75 billion transaction—expected during the 4th quarter of Adobe’s 2018 FY—Marketo CEO Steve Lucas will join Adobe's senior leadership team & continue to lead the Marketo team, reporting to executive vice president and general manager Brad Rencher.
 

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