Son: "So you mean to tell me...some kid rides around on his bike throwing news on peoples driveways - when they could just look it up on their phone?" @Shawnd: "But we didn't have the internet back then."
Son: "What?! But...but...how did you know what everyone was eating for dinner? How did you know about people's recent vacations?!"
I guess somebody pays attention to digital advertising. My brain just tunes it out and I couldn't tell you a single add I have seen digitally. On the other hand I tend to remember direct mail adds, at least for a while. You have to handle them, read them and decide if they are important.