Who creates the artwork for your online print shop

tngcas

Well-known member
I spoke to my niece a couple of days ago and she's just started working in social media marketing. When she's gone for interviews, she told me that a lot of companies (in the UK) now ask if she's familiar with Canva rather InDesign or any other layout program. I wonder if this is because its free/cheaper than InDesign and that it also gives you hundreds of templates to start from which is half of the job done.
I mean, that makes sense... until they want them to also create print graphics. I have one person who is making their 50pg coil book files in Canva.... I cannot fathom the amount of time that takes. The plus side for a lot of businesses is that you can hire cheaper talent and not spend $80+/mo per seat for an Adobe License plus access to graphics at a predictable/reasonable cost. It's a smart business model on Canva's part and for a lot of businesses makes more financial sense.

Adobe's going to get themselves priced out of the 50% of the market if they aren't careful.
 

PricelineNegotiator

Well-known member
I spoke to my niece a couple of days ago and she's just started working in social media marketing. When she's gone for interviews, she told me that a lot of companies (in the UK) now ask if she's familiar with Canva rather InDesign or any other layout program. I wonder if this is because its free/cheaper than InDesign and that it also gives you hundreds of templates to start from which is half of the job done.
I don't take anyone seriously in the UK. Sorry.
 

PricelineNegotiator

Well-known member
I mean, that makes sense... until they want them to also create print graphics. I have one person who is making their 50pg coil book files in Canva.... I cannot fathom the amount of time that takes. The plus side for a lot of businesses is that you can hire cheaper talent and not spend $80+/mo per seat for an Adobe License plus access to graphics at a predictable/reasonable cost. It's a smart business model on Canva's part and for a lot of businesses makes more financial sense.

Adobe's going to get themselves priced out of the 50% of the market if they aren't careful.
Adobe buys Canva and they convert it into an on-ramp for pay versions of the different programs.
 

sidneykidney

Well-known member
I mean, that makes sense... until they want them to also create print graphics. I have one person who is making their 50pg coil book files in Canva.... I cannot fathom the amount of time that takes. The plus side for a lot of businesses is that you can hire cheaper talent and not spend $80+/mo per seat for an Adobe License plus access to graphics at a predictable/reasonable cost. It's a smart business model on Canva's part and for a lot of businesses makes more financial sense.

Adobe's going to get themselves priced out of the 50% of the market if they aren't careful.
I can understand using Canva as a 1-off for a flyer but not sure about 50 page books. I noticed that Canva allow you to download it as an app, so I wonder if they've made it easier to use rather than working online
 

sidneykidney

Well-known member
I don't take anyone seriously in the UK. Sorry.
Fair enough, that's your view but one of the ways I've changed is so watch and keep an eye on what youngsters are doing nowadays and never underestimate how quick things are changing. I've been in print for over 30 years but I'm not naive and am willing to move with the times, even if it means moving away from print.
 
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