XML in InDesign CS4

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Help... Does anyone understand this?

At the minute, I have a vague sense of what is going on, but not enough.
Basically we are creating an online business card ordering system which will send me xml files. Now I know I can import them, but at the minute it seems as though I have to reformat every time I import a new card, I'm pretty sure I am over looking something and it's not as difficult as I'm making it out to be in my head.
 
I am giving u link check it out I think this might help you.

help.adobe.com/en_US/InDesign/6.0/WSa285fff53dea4f8617383751001ea8cb3f-6d10a.html
 

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