How Much Does AI Matter for Print?

noelward

Well-known member
How Much Does AI Matter for Print?

By Noel Ward, Editor@Large and AI Skeptic

I don’t know the answer to the question in this title but you’re the pros, so you tell me. I’ve been to some print-related conferences and the AI sessions are always well-attended. Yet when I ask people afterwards (one-on-one) responses range from skeptical to cautiously optimistic. No one seems to be betting their business on AI.

Thank goodness!

Most use AI as a tool to do a few things faster but seem to be more or less experimenting. This is good because they learn both their limits and those of AI. Some of the most data-centric printers I know only test it, doing what I think of as “sanity checks.” Some use AI as an aid for decision-making—seeing it as one tool of several. Others use it to fine-tune language when responding to an RFP. All are smart guys with significant operations who recognize a useful tool when they see it but limit AI use to an advisory capacity, another voice in the room, if you will.

Given that, I want to hear what some Print Planet readers are doing. Please tell me a couple of things:

How are you presently using AI, and which one(s) do you use?​
What ways do you think AI could help a printing business? Or can it?​
What advice do you give other printers about AI?​

You can respond in the comments section or email me privately at [email protected]. All responses sent to my email are confidential and I will not identify anyone who responds, either in the comments or via email.

Thanks for your help. We all get smarter with more input from colleagues.
 
The number of views and responses is enlightening.
I think it's because we are all scrambling to try to keep up with it and the output in a 'real world' vs 'theoretical world' environment isn't predictable or stable enough yet. I feel like the winners of this race in the next 5 years are going to be those who took the time to make sure they know what's going on with AI but at the same time, I don't have the time and energy to keep up with how it works AND you know... do my actual job. So.. the bored paper pushers who aren't actively being paid to sit around and interact with AI are going to end up being the winners.

My 2 Cents.
It's gonna be useful but right now only when I'm not busy doing things.
 
IMHO - the departments that will most likely be hit or replaced by AI in implementation order:

1 Estimating
2 Scheduling
3 CSRs
4 Preflighting
5 Prepress
6 Sales
7 Pressroom
 
Here's my problem (and the reason I previously gave the one word "diddleysquat" answer).

All AI systems (Large Language Models), are "taught" by humans, who are, by very definition of being "human", fraught with errors, mistakes, imperfections, and biases. Which is why almost everything generated by AI comes with some sort of disclaimer such as "Generated with AI, which may contain mistakes".

In a lot of businesses, a "mistake" simply means temporary embarrassments, egg on face, ooops, my bad, etc.

On the other hand, a mistake in the print and mail business could cost the owner tens, if not hundreds of thousands of dollars in reprints and postage reimbursements over the course of a year.

If I were not retired, and, still in the business, I'd be verrrryyyy wary about incorporating AI into my business.

"Posting Generated with AI, which may contain mistakes". LOL
 
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I still think it's a bubble much like the dotcom one. There's going to be a few players left standing, and a whole lot of bankruptcy. I'd prefer to avoid using it in any capacity until it's well established and not just salesmen claiming it's gonna change the world, because to be honest, it pretty much sucks at everything it does right now. The scariest part to me is it's taking the jobs of coders, and the only people who can fix the garbage code it's generating are the people being laid off.
 
Well, as a for example: according to a 2026 American Medical Association survey, over 80% of physicians now use AI professionally,

If AI gets it wrong you can just reprint a person LOL
 
Well, as a for example: according to a 2026 American Medical Association survey, over 80% of physicians now use AI professionally
If you're referring to AI Scribe devices that spit out a synapses of doctor/patient conversations; the couple doctors I've spoken to insist they go over these recordings very carefully because there have been discrepancies. Why they continue to use them after these discrepancies (aka; errors) is another matter.
I can also see where doctors will become lazy and rely more on these devices that cannot recognize context, body language etc.
On the other hand, doctors have pointed out that the devices have also jogged their memory to parts of patient conversations they've overlooked (forgotten).
Seems a bit like the early days of software when whatever software you purchased never worked as promised without update after update.
 
No, I'm not referring to AI Scribe devices.

The vast majority of physicians surveyed are using augmented intelligence (AI) tools to stay on top of medical research, create discharge instructions, document medical visits and for activities like:

• Summaries of medical research and standards of care
• Creation of discharge instructions, care plans or progress notes
• Documentation of billing codes, medical charts or visit notes
• Generation of chart summaries
• Generation of draft responses to patient portal messages
• Translation services
• Assistive diagnosis

And this is still very early days for AI.
 
I tend to believe that AI is somewhat of a misnomer when it comes to all things print. I think that as our software systems evolve major impacts will come to us in estimating, scheduling, preflighting and prepress in general. From what I've seen there's some cool stuff it can do, but I think the "AI" is really more marketing than technology, as it seems more rule-based than anything truly "intelligent". I think I'll be out of the business or dead and gone long before anything AI hits the shop floor, sales, or true customer service and marketing; and I'm glad that will be the case :o). As for the first four, whatever tools we can get to help with the drudgery of multiple quotes we won't be awarded, endless schedule shuffling and fixing/imposing files will all be welcome additions to our collective toolkits.
 
   
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